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The Hidden Benefit may be the number one thing missing in your sales copy. Learn how to leverage The Hidden Benefit for your business.
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For those of you who follow boxing or MMA, you'll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor's career, it changed everything.
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I was about five years old when I got my first bike. It was a Christmas present. Like all good Christmas presents, it required a bit of assembly. I remember my dad putting it together and then putting on the training wheels. I loved that bike. There were thee houses on our block, and I used to ride it back and forth for hours at a time. Once I started to understand how to ride, the day came where Dad took off the training wheels. This led to a few crashes and skinned knees, but as I got the hang of it, I learned one of the most important lessons in my life. I just didn’t know it at the time. When you’re riding a bike, it’s not difficult to stay upright as long as you’re moving forward. But staying upright after you stop is almost impossible. Hear past Analytive Podcasts: analytive.com/podcast/
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In this episode, I download all the data Facebook has collected on me over the past 10-15 years. Here's what we discuss: - How much data was correct? - How much data was incorrect? - What data was missing? - Do I trust Facebook's marketing data? If you'd like to download your own data, you can click the link below for instructions on how to do that. Once you do that, I'd love to know how accurate you think your own Facebook data is on you. Download your data: https://www.facebook.com/help/302796099745838
Hear past Analytive Podcasts: https://analytive.com/podcast/
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Welcome to Episode 2 of the Analytive Podcast! In this episode, we talk about bitcoin, blockchain, and the impact that it could have on the marketing industry. Will blockchain fundamentally change the way we do marketing? Or is it just a bunch of hype? In this episode, we do our best to give answers to those questions.
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In the first episode of the Analytive Podcast, we discuss how two companies (a roofer and a mechanic) gave me a *very* different brand experience on the same day. And how branding is more than just logos and colors.
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