And She Spoke

“Short form video content will continue to be a good way to get your ideas in front of people quickly, but I would not rely on those platforms to make you a dime. You have to fit that tactic into a content larger strategy, which establishes your expertise and is, ultimately, focused on getting people onto your email list.”

From Elon Musk’s disastrous Twitter acquisition to unnerving advancements in artificial intelligence technology, there has been no shortage of bizarre news stories vying for our attention over the past few months. And if there’s one thing 2022 taught us, it’s that we should be prepared for anything (no matter how weird it may be).

Despite not being blessed with the power of premonition, we wanted to spend this episode sharing our marketing predictions for 2023 (along with what we’ll be doing to adapt our marketing strategies for the coming year).

We kick things off by unpacking how the latest developments in AI writing tools are set to disrupt the internet; we examine its strengths and weaknesses before explaining why you’ll still need talented human minds to create copy that sells. Next, Twitter’s uncertain future gets teased apart before we discuss how Instagram Reels, TikToks, and other short-form content should factor into your overall marketing strategy. Finally, we share our thoughts on the influencer economy, why most of us are disillusioned by it, and how it needs to change.

If you’re feeling uncertain about 2023, you are not alone. Join us as we take the time to cover some of our most pressing marketing concerns and why we predict 2023 will be an excellent year for online businesses!

Key Points From This Episode:

• Tune in to learn about our marketing predictions for 2023.
• Why unique and memorable copywriting will be crucial for entrepreneurs.
• How AI writing tools are expected to disrupt online writing.
• Why AI writing tools are not (yet) equipped to create copy that connects with your audience.
• The crowded nature of online marketing and how to create copy that stands out.
• Why your content needs to have a distinct and recognizable point of view.
• Why you shouldn’t expect Reels, TikTok, and short-form video content to earn you money.
• How short-form video content should factor into your overall strategy.
• The current state of the influencer economy and how we expect it to shift in the coming year.
• Trends we’ve seen in webinars and why it’s time to shake up the medium.

Joy: Fifteen Ways to Share Your Joke After Twitter Implodes 

Hustle: Put Your Ass Where Your Heart Wants to Be

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

“I think our society and culture has evolved faster than our psychology has evolved, and our emotional capacity to deal with all of this complexity.”

Today on the And She Spoke Podcast, we are giving you our pro tips on what you can do to prevent burnout. In this episode, you’ll hear about how modern life is causing us to live unnaturally (and why that contributes to overwhelm).

We discuss what being overwhelmed feels like, how to remind yourself that the feeling is entirely internal, and how you can overcome it by limiting choices. Our conversation also covers the systems you can put in place to avoid the state of burnout that being overwhelmed can put you in, as well as how decision-making and action-taking can help you. You’ll even hear about some of our favorite practices for tackling and treating feelings of overwhelm.

You need to action your way out of your problems.

 If you have ever felt like the feeling of being paralyzingly overwhelmed is going to make you shut down, then this episode is for you!

Key Points From This Episode:

• Why overwhelm shows up in business. 
• How evolution is causing people to gravitate towards simple living.
• How overwhelm can lead to decision-making paralysis. 
• The importance of knowing that overwhelm is internal and not due to external circumstances. 
• What makes technological advancement unhealthy 
• Why you need to combat overwhelm by limiting the number of choices you have around you.
• How time constraints can bring relief and a reward system for the tasks you have to do.

Resources:

• Visible Membership
• AndShe Coaching Instagram
• Join our Inner Circle Coaching program

Joy: Bob Wells on YouTube
Hustle: Evernote

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

“We know that this list-building strategy works. Where things fall apart most of the time for people that don’t have the results we would expect is because they’re not implementing the strategies.”

Was it a hit or miss? Find out what happened when we launched our List Love Bootcamp experiment! Tune in today to get the full debrief of how this launch went from dreamy concept all the way to "that could have been better" completion, with valuable lessons learned along they way. You won't want to miss it so join us now and let's dive right into uncovering its successes and failures together!

Key Points From This Episode:

• Motivation behind the launch of our List-Love program.
• How the List-Love program differs from our other programs. 
• The importance of having a growth mindset when it comes to your business.
• Our approach to marketing the List-Love program.
• An overview of the structure of the program.
• Elements of the program that we most enjoyed. 
• Responses that we have received since the program went live.
• What we would change about the program.  
• Why we hate making slide decks (and a hilarious TikTok that really resonates with us on this point). 

Helpful Links:
Inner Circle Coaching Program
And She Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

“The masculine leadership models that all of us have lived under for thousands of years are not working.” - Kris

In this episode of And She Spoke, we talk with CEO coach Kris Plachy. Today’s conversation explores her belief that being able to build teams is a more vital asset today than ever before. You’ll learn why she emphasizes having sound management and leadership practices, and why masculine leadership models just aren’t working as well as they used to.

Here’s a sneak peek of what we discuss:

• Why being able to build teams is a bigger asset today than ever before.
• The role of sound management and leadership practices in retaining a good team.
• Why masculine leadership models don’t work as well as they used to. 
• Striking a balance between collaboration and directive leadership.
• The importance of female allies. 
• Offering value to your team beyond compensation.
• Why people-pleasing and people-controlling are two sides of the same coin.
• Why Kris believes that emotional resilience is such a huge asset.

Resources

• Kris Plachy (web)
• Kris Plachy on Instagram
• Leadership is Feminine Podcast

Joy: Women’s Soccer

Hustle:  Your brain. The most underutilized performance tool…so take care of it!

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

We believe that thriving women create a thriving world. But, toxic power structures, both internal and external, prevent most of us from achieving financial independence. 

In this episode of And She Spoke, we talk about the importance of building an audience around your body of work (and not your body). Specifically, we share the values and ideas behind our brand new membership: Visible.

We created Visible for women with big, bold business dreams, but who are struggling with showing up consistently online and are feeling overwhelmed and confused by the process of building a public-facing online business.

Here’s a sneak peek of what we discuss:

• Why you need to forget everything you’ve been taught about marketing online to get visible
• The benefit of not just following the trends in online marketing
• Our signature visibility framework
• Why we love Kevin Kelly’s 1000 True Fans blog post from a million years ago
• Our new And She Co. branding (and how it was influenced by Shonda Rhimes’ Bridgeton-inspired NYC writing apartment)

Resources

• Subscribe to the new And She Spoke podcast feed
• Join our Visible Membership
• Kevin Kelly’s 1000 True Fans
• Shonda Rhimes ‘Bridgeton’-inspired NYC apartment

Hustle: Following a trend that is relevant to our brand – the 9-grid Instagram feed. Take a look here.

Joy: The new And She Co. branding – check out our new site @ andshe.co

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Big life decisions take time, care, and a whole lot of energy! And as scary as they can be, the best way to overcome the fear of making the “wrong” decision is undoubtedly by taking action.

Back in June, we welcomed the idea of a summer break. What we didn’t anticipate is that it would lead us to take six months off from the podcast.

In this episode, we reveal exactly why our summer break took longer than expected, how big decisions need space and energy, and our relief and excitement for what’s next.

Here’s a sneak peek of what we discuss:

• Why we took a break from the And She Spoke podcast for so long
• Why making decisions about the future of your business is so challenging and how we got past the inertia
• How the pandemic changed our business and the realities of reaching “success”
• How we plan to help small businesses and creators build an audience, brand, and body of work in a public space that focuses on their thought leadership instead of what they’re eating for lunch

Resources

• Subscribe to the new And She Spoke podcast feed
• Join our Visible Membership 

Hustle

• Lumen – a tiny device you breathe into that helps to track if you’re getting the right amount of protein, fat, and carbs in your diet

Joy

• Visualize Value – a clever IG account Jeni likes to follow because it displays visually complex ideas in a simple and clear manner

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Since starting our company, we’ve had some really interesting conversations about the vast difference between how men and women do things in the business space. Most female business owners we know (including ourselves), for example, actively work on their money mindset, struggle to trust their decisions, and have perfectionist tendencies…

…While the startup DudebrosTM of the world sail through business (and life) like it was made for them.

This obvious discrepancy arises from the way women have been socialized for generations. We’ve been trained to be hesitant about our offerings because the idea of pleasing everyone else, constantly asking for permission, and doubting our own skills and abilities has been reinforced throughout our lives. It’s no mystery that these blocks show up in our businesses too. And it shows in how little female-owned businesses make each year despite their abundance.

Our male counterparts are quite the opposite in their behavior, and after interacting with so many of them as well as paying close attention to business personalities in the media, we’ve come up with a list of “lessons” that we’ve picked up over the years. Some of these insights are extremely liberating, effective, and empowering. And it would actually do us a fair amount of good to be able to inculcate them in how we operate our businesses.

But for the ones we don’t agree with, well, a little bit of humor never hurt anyone.

Here’s what you can expect from this episode:

• Why most women choose people-pleasing over doing what they really want
• The importance of taking imperfect action
• How women are socialized to believe that their approach is the wrong approach
•  Healthy humility vs. blind confidence
• Believing in the value of your work and how that translates to the clients who need your services
• Choosing yourself instead of asking for permission 
• The avenues available for learning in today’s world

We really enjoyed recording this one because it was a healthy dose of fun along with some truths that we deal with every day as female business owners. If you struggle with feeling confident about your actions and offerings (or are just in the mood for a laugh), this is the perfect episode for you to cozy up and tune in to! 

And once you’re done listening, don’t forget to connect with us on Instagram (@heymarvelous) and share your thoughts!

This Week’s Joy:

Sandy is absolutely obsessed with her giant new Alocasia macrorrhiza (Giant Taro) plant and its massive leaves! It brings a lot of joy and positivity to her space, and it’s the first thing she checks on when she enters her condo. 

This Week’s Hustle:

Our Visibility Crash Course is 8+ years of our online marketing lessons condensed into a 5-day program that will help you amplify your voice as an online creator, show up more authentically in your business, and communicate effectively with the clients who need you. Learn more here!

RESOURCES:

• Coursera
• Hey Marvelous
• Visibility Crash Course 

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

You know the feeling when you come home, and it’s like you just clocked into your second job?

So many women feel the crushing weight of taking care of everything at home without asking for help from their partners or getting outside assistance. 

Why? 

Because that help is associated with guilt.

And because they find it difficult to delegate or leave space for other members of the home to contribute, they cultivate a constant feeling of resentment and irritability towards the unpaid domestic and emotional labor that they’re putting in.

But the truth is that these expectations are self-imposed. 

And they’re yet another direct and unfair consequence of internalized patriarchy.

Today, we’re revisiting a conversation that we began about three years ago when we published episode 126: The Value Of A Wife. And in this one, we discuss Jeni’s recent step back from trying to take care of her home alone. We get into how opening a dialogue about the situation with her loved ones has made a difference and what she did when she realized that she just couldn’t fold everybody’s socks anymore. 

Here’s what you can expect from this one:

• An honest recap of Jenni’s thought process when she decided that something needed to change
• Why asking for help feels so wrong (and why we need to stop thinking that way)
• How treating your home like a second workplace can affect your mental health
• Why + how we internalize patriarchal expectations
• The domestic labor of decision making
• The importance of being intentional with your time, energy, and money

If these feelings resonate with you, we hope that this episode helps you understand that they’re stemming from something large and systemic. You are not alone in your responsibilities, and the people who love you will be more than willing to share the load so that you can take the break you deserve. 

And if you enjoyed this episode, find us on Instagram (@heymarvelous) so that we can continue the conversation!

This Week’s Joy

Jeni has her eyes glued to shop-tend.com, an online store that sells beautiful vintage nightgowns (albeit all currently sold out) that inspire the free wandering spirit in her.

RESOURCES:

• Drop The Ball by Tiffany Dufu
• shop-tend.com
• Visibility Week – Visibility Crash Course

Web3 has revolutionized the digital art space.

But it’s also a difficult concept to master, especially with all the misinformation floating around. 

However, with the right guidance and education, the world of Web3 is super easy to navigate. 

That, my friend, is where we come in! 

We’re giving you the best possible introduction to this world by roping in an expert who can be a safe, reliable, and knowledgeable guide – Sofia Garcia!

Sofia is a generative art dealer, art curator, and the founder of ARTXCODE and the nonprofit, CodeArt. 

Her journey from her first computer class in Miami to her first NFT art show is fascinating. And what began with curiosity and a step in the right direction has evolved into an exciting career in digital art curation. 

Sofia is amazing at simplifying the concept of generative art and breaking it down to help people understand how the gears turn.

And in this week’s episode, she’s sharing it all with us! 

Here’s what you can expect from this one:

• What generative art is, where it came from, and how it’s bought and sold today
• NFTs explained like you’re five + how to incorporate them into your business
• Sofia’s experience in the digital art world and how it led her to art curation
• How selling art in the form of NFTs is more beneficial to artists than physical art
• An understanding of how generative art is minted onto the blockchain
• The future of generative art (and why it’s getting brighter)
• Tons of resources to introduce you to the generative art world

We gained a wealth of knowledge from this conversation. But more than that, Sofia helped humanize the art NFT space with her warmth and genuine passion for the work that she’s doing.

We hope this episode ignites your curiosity and helps you learn more about this sphere of possibility. Get your pen and paper ready because there are some nuggets of gold in this one!

This Week’s Joy:

Sofia loves taking a workout break in the middle of the day with some Hot Yoga and she’s really been enjoying her current routine.

This Week’s Hustle: 

1. The Superhuman email client is a lifesaver for anyone itching to hit inbox zero. It organizes your emails into folders, comes with premade snippets, and has gorgeous UI to top it all off!
2. Sofia’s big 2022 resolution was to be as organized as possible and she’s been using Monday.com to help her get there! It’s a super-effective way to keep track of the artists she’s working with, the orders she’s receiving, and those currently in progress. 

Web3 is upon us. 

And if you struggle to understand it, you aren’t alone. In addition to being an  extremely male-dominated space, it’s also stuffed to the brim with jargon, all sorts of things we never learned in school, and a heckuva lot of uncertainty. (And what’s up with the cryptobros and apes, really?)

But a few decades ago, people felt the same about the internet. And now, we can’t imagine life without it. 

NFTs, cryptocurrency, the blockchain and are the result of the evolution of the internet into something more secure, integrated, and functional. And we can already see the effects on several industries like finance, online events, and digital art. 

In this week’s episode, we’re talking more about Web3, cryptocurrency, and why we as creators and business owners need to learn more about this industry. 

Here’s what you can expect from this one:

• Why crypto will affect how you live, work, and buy in the future no matter what business you’re in
• The importance of participating in the Web3 conversation as a female business owner or creator
• A foundational understanding of Web3 terms that we hear all the time (blockchain, NFTs, smart contracts, and more!)
• How NFT art sales work and why they’re revolutionary for the digital art world
• Understanding the difference between hot wallets and cold wallets
• Proof of work, proof of stake, and the environmental concerns around Web3 technology
• Regulations in the NFT space and why you need to know what you’re getting into as a buyer

(If you’re thinking of clicking away from this episode because it’s not your speed, we’re going to urge you to explore that for a second!)

Since it exists online, the creator economy is going to witness massive waves of change as the influence of Web3 grows. So, as a creator or online business owner, you’ll be impacted either way, so you might as well get a head start.

So, pour yourself a cup of coffee, get your good stationery out, and get ready to take some serious notes as you tune into this episode!

This Week’s Joy:

Jenni has been loving spending her time growing microgreens with her family! It’s a super fun hobby, it’s extremely healthy, and it’s also a great way to cut down food costs because you literally get to eat what you sow.

This Week’s Hustle:

In her quest to learn more about the world of cryptocurrency, Sandy found the true-crime documentary Trust No One: The Hunt For The Crypto King. And in addition to being a very gripping story, it’s a great way to wrap your head around Web3 concepts and how they work. 

RESOURCES: 

• OpenSea.io
• Ethereum
• Sofia Garcia
• Mybff.com 
• WTF is an NFT?!? Crypto For Beginners + BIG SURPRISE (Video)
• True Leaf Market
• Trust No One: The Hunt For the Crypto King