And She Spoke

Blogging about your favorite books or what you did over the weekend is a useful exercise in a personal capacity, but it won’t do any good for your business! Blogging for business is a completely different ballgame and there is a lot of misunderstanding about how it works. 

In this episode we are going to share our top pieces of advice on how to create a blog that will help you fulfill your business goals. We cover everything from content pillars and how often to post to how to find your voice and put yourself into the shoes of your readers. 

Tune in today to understand why your blog is not your journal and how to use it to serve your business, your audience, and ultimately yourself to the best of your abilities!

Key Points From This Episode:

• The difference between blogging about your life and blogging for your business.
• What a helpful business blog consists of. 
• The number of content pillars that we recommend developing for your business.
• How often you should (ideally) be producing blog content. 
• What a blog post is not!
• The goal of blogging for business. 
• Value in adding relevant personal elements to your business blogs.
• A reminder that it’s okay to be afraid of putting yourself out there, but it’s worth it. 
• Why content creation is an extremely important skill to develop regardless of your career. 

JOY :  Complexionsdance.org

HUSTLE: TESLA (& the ability to watch Youtube while you wait) 

Resources:

• Just starting out in online business? Check out our Visible Program
• Join our LUMINARIES Coaching program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Preparing for a marathon is all fun and games but as soon as you have to start training when you aren’t motivated, it can feel like a tedious chore. 

In this episode of And She Spoke, we compare launching an online business to running a marathon to help you prepare for success! 

Tune in and learn about all the different phases of running a marathon, how that relates to business, and why preparing and staying disciplined is imperative. 

We break down what causes women to feel overwhelmed and why you need to maintain perspective in the work that you do. We even discuss how you can reframe your mindset to create the reality you want for yourself before delving into the most important aspects of creating a sustainable business. Finally, we encourage you to reach for your dreams through entrepreneurship. 

Here’s a sneak peek of what we discuss:

• Online business as non-linear and why it can be difficult to see it as a whole. 
• Preparing for the process rather than imagining the end result. 
• Why investment in your online business is necessary. 
• The power of discipline
• How consistent content creation can help you avoid overwhelm.
• Why anti-hustle culture isn’t helpful and how overwhelm is sometimes a mindset problem. 
• The value of maintaining perspective on the meaning of work and labor. 
• Ways that you can focus on selling while also maintaining your business. 
• How taking action can help you embody the identity you want to create for yourself. 
• The real trick to sustainability: do not entertain negative thoughts.

JOY :   Mini-Laminating Machine

HUSTLE: Luminaries Coaching program

Resources:

• Visible Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

For many women in the business and entrepreneurship world, being “diagnosed” with imposter syndrome is a very real and commonly-experienced phenomenon. 

But is it something that needs to be diagnosed in the first place? 

In this episode, we take a deep dive exploring an article published in the Harvard Business Review entitled, ‘Stop Telling Women They Have Imposter Syndrome.’ 

As you tune in, you’ll be part of a much larger discussion as we look at powerful (and relatable) excerpts from the article and we talk about why we believe it’s both an internal and external job to neutralize imposter syndrome. 

Key Points From This Episode:

• A look at the words ‘imposter’ and ‘syndrome.’
• A powerful (and relatable) excerpt from the article.
• Examples of what it’s like to experience imposter syndrome.
• Why we believe it’s both an external and internal job to neutralize imposter syndrome.
• Capitalism, based in patriarchy, and its influence on the concept of imposter syndrome. 
• The importance of understanding the struggle is not all you, society plays a big role too.
• What happens, as a woman, when you attain a certain level of success in the business/entrepreneurship world.
• Confidence and competence for men and women; they’re not the same. 
• Self-development, and then what? 
• Do I have imposter syndrome? 
• How we can raise our daughters to thrive as businesswomen and entrepreneurs.

JOY : Honomobo.com
HUSTLE: The Luminous Shop

Resources:

• Harvard Business Review Article
• Visible Program
• AndShe Coaching Instagram
• Join our LUMINARIES Coaching program

This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

You know that age-old saying, “Money can’t make you happy?” Well, we don’t think it's true. 

During this episode, we delve into five reasons why money does in fact contribute a huge amount to increasing our happiness. 

That’s not to say that you can’t be happy without money, or that you need an excessive amount of it, but there’s no doubt money affords us greater levels of choice, safety, influence, capacity, and freedom.

This is one of our all-time favorite topics because our dream is to see more money in the hands of more women so that we can make the world a better place. 

Tune in today to hear a very passionate conversation about the correlation between money and happiness! 

Here’s a sneak peek of what we discuss:

• We’re busting up the “money doesn’t make you happy” myth.
• Examples of how money increases our safety levels. 
• The amount of money that research has shown enhances happiness. 
• Choices that money affords people.
• The power and influence that comes from having money. 
• Understanding the concept of misplaced morality. 
• The benefits of getting money into the hands of more women. 
• The power of entrepreneurship.
• How more money leads to greater capacity. 
• Types of freedom that are associated with having money. 

JOY: Mindliner Markers 

HUSTLE: Luminaries Program (Coming soon!)

Resources:

• Visible Program
• AndShe Coaching Instagram
• Join our Luminaries Coaching program

This podcast is brought to you by the Marvelous online teaching platform. Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

This episode is intended to help you pause and question what ‘working’ means to you, why you feel like burnout is inevitable, how to define what being your own boss looks like, and the ways in which you can prioritize and maximize rest. 

We also reflect on 2022: why it was a difficult year, what the listeners can learn from our experiences, and we’re emphasizing the juxtaposition between hustle and joy (now more than ever). 

Plus, you will hear about building boundaries, setting expectations, and taking your power into your own hands. Burnout is not inevitable and it is not part of the ‘building your business’ deal, tune in to hear why!

Here’s a sneak peek of what we discuss:

• Why you need to define what ‘working’ means to you.
• Burnout is not inevitable!
• The importance of modeling client boundaries, mindset, and clear-set expectations.
• Different types of rest and how they relate to burnout.
• How Jeni and Sandy avoid burnout.
• Why you should time block and make time for what fills your entrepreneurial/business cup.
• Reasons why you need to take time off and prioritize your rest on weekends.
• The process of defining what gives and takes away your energy.
• How procrastinating is wasting your energy.
• ‘I don’t know what to do’: why this is an invalid and expired excuse.
• Hard/focus work versus hustle work.

JOY : Fiona Franchimon | Haircare | No 1 Hairpin 

HUSTLE: Dr. Saundra Dalton-Smith- “The 7 Types of Rest That every person needs”

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

In this week’s episode of And She Spoke, we talk about how to hear and implement advice. We believe there are things you can do to prepare ones-self to hear and successfully implement feedback about your business. Sandy shares about a mindset best suited when preparing to hear advice and those emotions that can hinder one’s willingness to receive guidance. 

We also talk about why business owners need to focus on those things that can be controlled to be successful and how often-times, we need to reorganize our emotions, attitudes, and actions to find success. 

Join us as we explore examples of behavior, attitudes, and actions that come out of different ways of thinking. If you find yourself in a place where you’re looking to take on a business coach or seeking out advice, today’s episode is for you. 

Here’s a sneak peek of what we discuss:

• How emotions cause us to take action.
• The best way to show up to hearing advice; give-it-to-me emotions.
• Sandy shares the best emotions to bring along [when preparing to hear advice].
• Jeni shares a strategy: emulate before you innovate.
• Dead-end emotions and how they hinder your reception of advice.
• Do you want to be right? Or do you want results?
• Why you should take 24 hours to sit with the advice you’ve been given.
• Why business owners need to focus on what they can control.
• What to focus on when you want to be successful. 
• The importance of shifting from a passive to an active mindset.

JOY : When Less Become More by emily Ley 

HUSTLE: Get Yourself a business Coach & get eyes on your business! 

Resources:

• Visible Program
• AndShe Coaching Instagram
• Join our Inner Circle Coaching program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Before launching your offer, you need to ascertain that it will, in fact, sell. In this episode, we share the five steps of our signature “sleuthing” process to prevent time-wasting and promote money-making. From market size and purchasing power to pain points and value propositions, we talk you through each essential part of the green lighting process. 

You’ll hear our take on the value of competition, the distinction between competition and commodification, and the magic of the creator economy. 

Tune in for all you need to know about green lighting your offer before taking it to market (and what to do once you’ve given yourself the go-ahead)! 

Here’s a sneak peek of what we discuss:

• What it means to green light your offer
• Our signature process: sleuthing
• Why it’s important to consider the market size
• How to approach hyper-specialized offers
• The emotional weight of evaluating purchasing power
• Clarifying whether your offer solves your quintessential client’s pain point
• The value of competition
• The distinction between competition and commodification
• How to de-commodify your offer
• An example of the value proposition in action
• The magic of the creator economy
• The next step once your offer has the green light

JOY : Paperlike

HUSTLE: Transistor.fm

Resources:

• Visible Program
• AndShe Coaching Instagram
• Join our Inner Circle Coaching program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

In this episode, we fill you in on our brand new Visibility Archetype Quiz, designed to help you refine your marketing strategies according to your personal archetype. 

You’ll learn all about the pros and cons of the six archetypes we’ve identified, and how to use your unique archetypal qualities to your advantage. We reveal our own archetypes and share insight and advice for how to incorporate your archetype into the ways that YOU show up online. 

Tune in to learn about the defining qualities of all six archetypes and the best visibility strategies for each. You’ll be amazed at the accuracy of the quiz and the extent to which it will help you authentically extend your reach.

Here’s a sneak peek of what we discuss:

• The purpose of our Visibility Archetype Quiz.
• How it will help you to market your business.
• The six archetypes we identified.
• The shadow side and advantages of the collector archetype.
• The advantages of the creator archetype and the risks this archetype is prone to.
• Defining qualities of the performer archetype and the best visibility strategies for this archetype.
• Characteristics of the Luminary archetype.
• Qualities of the rare Explorer archetype and how to use them to your advantage. 
• Sandy’s experience of the Maverick archetype.
• Why picking a fight is a good way to grow an audience.

JOY : FELLOW Stagg EKG Gooseneck Kettle

HUSTLE: Take the Visibility archetype quiz here

Resources:

• Visible Program
• AndShe Coaching Instagram
• Join our Inner Circle Coaching program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Long Covid is a debilitating long-term illness that is affecting the lives of so many people. Today on the And She Spoke Podcast, Jeni shares how she navigated this chronic illness while running the business. She shares how she was medically gaslit, her symptoms, how walking helped her, what medication she used, and the crippling vertigo and vision problems she experienced. 

We also discuss how the nature of Jeni’s job and how the flexibility and financial freedom of entrepreneurship saved her during this challenging time. You’ll also learn about some resources and medical professionals that helped her the most. Finally, Jeni leaves us with an important message: advocate for your own health! 

Here’s a sneak peek of what we discuss:

• Why we want to tell Jeni’s long Covid story. 
• Jeni tells us about how she got sick before the pandemic shut-down. 
• Sandy shares the anxiety and fear she felt when Jeni was so sick. 
• Jeni’s symptoms of Covid and long Covid. 
• How the long haul Covid community saved Jeni’s life. 
• Why Jeni has a phobia of being sick and how work distracted her. 
• The medical gaslighting that happened initially with long haulers. 
• How entrepreneurship saved Jeni (and her finances) with her long haul Covid. 
• The many resources that helped Jeni in her recovery.
• The importance of advocating for your own health. 

JOY & HUSTLE:

• Higher Dose Sauna Blanket
• SAKARA Meal Plan

Resources:

• Visible Course
• AndShe Coaching Instagram
• Join our Inner Circle Coaching program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Whenever you are doing something new, different, or unusual in the world, there will be people judging you. And that’s not your business.

When you’re creating something new in the world, rest assured that you’ll hear from your share of critics. Whether it’s about what you’re doing on social media, or with your actual products or services, a negative judgment will eventually come your way. It’s important to remember that the customer's perception is almost always a mirror of what they are personally going through. From doing the internal work to building entrepreneurial emotional intelligence, it is all about handling criticism in a proactive and empowering way. This episode is all about how to respond in a responsible, professional, but self-asserting manner.

Key Points From This Episode:

• The importance of honest conversations in business.
• Society's views and opinions about female founders.
• Why our perception of what is free is flawed because of the ethos of modern capitalism.
• Why being right and wrong is subjective.
• Why your google search is not free. The price is your data. The price is your privacy.

Joy: Junebug and Darlin
Hustle: Listenbox

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.