And She Spoke

Finding the ideal pricing for your offer can be a fraught process, riddled with stress and self-doubt. This is especially true for young entrepreneurs who don’t yet have the confidence that comes with repeatedly demonstrating the true value of their product. It also strongly applies to women, many of whom have been conditioned to undervalue themselves and prioritize the needs of others. 

That is why today’s episode is all about cultivating the right mindset for pricing your offers. We break down how the wrong mindset can lead to key missteps in pricing, the consequences thereof, and what you can do to find your pricing sweet spot. We unpack the many pitfalls of undercharging, why overcharging usually comes down to confidence, and the reason why most of us can afford to be more strategic with our discounts. You’ll also hear us share details of our own pricing journey and the transformative power of confidence. 

Here’s a sneak peek of what we discuss:

• The anxiety that many entrepreneurs experience around pricing.
• Learn about the classic pricing mistakes that most entrepreneurs make.
• How needing to be liked and accepted can lead you to undercharge.
• Some of the societal programming that prevents women from charging more.
• An overview of the rhetoric around making money in the wellness space.
• The negative consequences of undercharging your clients.
• Why focusing on making money is much more productive than being frugal.
• The subjective nature of pricing when it comes to overcharging or undercharging.
• How well-meaning encouragement can lead to overpricing.
• Why you need to be confident in what you’re selling and the amount that you’re charging.
• How to find your pricing sweet spot and why coaching can help.
• The preparation work you need to do before you increase your price.
• Tactics and strategies that elevate your offer and give you added confidence.
• When you should create discounts for your email list (and when you shouldn’t).
• How to use alternative incentives to motivate customers to buy.

JOY: moon juice + magnesi-om  

HUSTLE: chat-gpt 

Resources:

• The LUMINARIES Coaching program
• VISIBLE Coaching Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

During today’s conversation, we’re talking about reminding people that you exist. Why is this important? Most people online don’t talk about their offer enough. 

Although you may feel like you’re taking up too much space or talking far too much about what you offer, the chances are that you need to send more emails. Entrepreneurship requires taking up space. Listen in and learn helpful ways of re-framing your thoughts about sales, reminders, and your role as a business owner. 

We also consider how we can become more vocal with our audience about our programs, Visible and the Luminaries, commit to a new strategy, and invite listeners to join us in future episodes where we will evaluate the results. 

Here’s a sneak peek of what we discuss:

• Why it is important: most people don’t talk enough about what they offer.
• Misconceptions leading creators to think they are taking up too much space.
• Why we all need to send more emails.
• How entrepreneurship requires taking up (and demanding) space.
• Consistency and specificity in messaging. 
• How complicating your offer can bring you right back to square one.
• Reframing your role as someone who has a message to share with the world.
• What may happen if we re-send mailers to our existing audience. 
• How separating our two companies has helped us to send more emails.
• Clarity on your business and how this helps to set the stage for this kind of marketing.

JOY: Planterina  

HUSTLE: readwise app 

Resources:

• The LUMINARIES Coaching program
• VISIBLE Coaching Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

You don’t have to have a huge audience to be successful in your online business. If you can create a high-ticket program that even just 100 people are willing to pay for, then you can potentially generate some good revenue for your business! 

Those high-ticket programs don’t materialize overnight though and in this episode, we’re discussing the four key components of a $1000+ offering that can sustain your business in the long term. 

These four components are: premium content + tangible value, accountability, access and  recognition + status. This episode is based on a very influential thought piece in the creator economy, and after listening to it, you will understand why you don’t need millions (or even thousands) of people in your audience to thrive! 

Here’s a sneak peek of what we discuss:

•  The benefits of having an expensive offer
• Debunking the common myth about cheaper offerings
• The challenges of building an audience online.
• How to ensure your content has no close substitutes (and why this is important).
• What it takes to deliver tangible value to your audience.
• Our thoughts on access, recognition, and status in high-ticket programs.
• The mindset you need to be able to successfully sell a high-ticket offering. 

JOY: Curate Your style  

HUSTLE: sony ZV-1

Resources:

• The LUMINARIES Coaching program
• VISIBLE Coaching Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Generative AI tools are becoming increasingly prevalent and they are changing the way creators work. While fear and speculation about the impact of these tools on the creative economy are understandable, AI is here to stay whether we like it or not. 

In today’s episode, we share our thoughts on how AI will disrupt the creator economy, address concerns that AI-generated content will eventually replace human creativity, and dive into what you should (and shouldn’t) ask AI to do for you. 

This is a watershed moment for creative entrepreneurs and will ultimately play a significant part in shaping how the rest of the world uses artificial intelligence. 

Listen in for a thought-provoking discussion into the impact of generative AI tools on the creator economy and raises important questions about the future of creativity in a world where machines are becoming increasingly sophisticated.

Here’s a sneak peek of what we discuss:

•  Defining artificial intelligence and generative AI tools.
• The kinds of complex functions that ChatGPT can perform for you.
• How AI will impact junior to mid-level jobs in the creator economy.
• Ways that AI tools can save online entrepreneurs time and money.
• Tips for breaking through the noise: what you should (and shouldn’t) use AI for!
• Advice for standing out from the crowd as everyone begins using AI.
• What it looks like to train AI tools to replicate your brand’s tone.
• A look at the Marvelous Magic Pages one-click sales pitch generator.
• Why it’s important for women entrepreneurs to have a voice in the AI space.

JOY: The Last Beekeeper  

HUSTLE: Marvelous MagiC Pages 

Resources:

• ChatGPT
• GPT-4
• OpenAI
• The LUMINARIES Coaching program
• VISIBLE Coaching Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

As business owners, most of us are considerably more comfortable operating in our areas of expertise than anywhere else. 

Oftentimes, we prefer to focus our energies on delivering exceptional services to clients rather than spending time and energy on growing our audience; even though growing an audience is essential for the longevity of your business! 

In this conversation, we delve into why audiences are so important to you as a creator, why you need one in 2023, and what you can do to build yours today. 

You’ll learn the differences between building an audience versus a community, why you shouldn’t use engagement as a measure of success, and what you can do to keep yourself motivated. 

We also discuss the mindset shift that will get you excited about creating free content and why this is such an effective method for building a receptive audience in anticipation of your next paid product. 

You’re not a special snowflake, even though you might think you are. 

Today on the show, we’re discussing exceptionalism and why this thought isn’t helpful for the growth of your business. You’ll hear how holding tightly to the “but, I’m different!” identity can hinder growth and why it doesn’t excuse or exempt you from the rules of business. 

We talk about the different ways you can encounter the “exceptional” feeling and share a few key factors that you should be focusing on as you work toward business growth. 

Let it be a relief that the rules of business apply to you too because now you can formulate a game plan to master them. Happy listening! 

Here’s a sneak peek of what we discuss:

•  How holding onto the “But, I’m different!” identity can prevent you from achieving your full potential.
• Why being unique doesn’t excuse or exempt you from the rules of business. 
• Do you want to be right, or do you want to be happy?
• Different ways people encounter the “exceptional” feeling in business.
• What sets entrepreneurship aside from what our culture (currently) cultivates.
• Training your brain to focus on developing the relationship with your audience (during the germination stage of business). 
• Why you should reward yourself for taking consistent steps.
• A caveat for your growth strategy. 
• What happens when we feel uncomfortable with our business's growth.
• The importance of focusing on growing your audience. 
• Why you need to be able to communicate well as a business owner. 

JOY :  The Sports Bra

HUSTLE:   Marvelous Software

Resources:

• Visible Coaching Program
• The LUMINARIES Coaching program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Building an audience can be daunting and overwhelming but it doesn’t have to be. If you’re serving your audience and doing some form of good with what you’re selling, then you’re already halfway there! 

Today on the And She Spoke Podcast, we’re dissecting an interesting tweet we found about audience-building and simplifying the process for anyone who fears it. From building credibility to sharing your journey, this episode is jam-packed with nuggets of wisdom to help you grow your online presence. 

You will hear all about the importance of having a step-by-step process, considering the mechanics of building an audience, sharing the mistakes you’ve made, and much more! We even delve into how AI can be used to your advantage and how you can set yourself apart from a robot. 

Key Points From This Episode:

• The tweet we want to talk about today and why we feel it’s interesting to discuss. 
• The importance of considering the mechanics of audience-building. 
• How you build credibility by sharing mistakes and wins with your audience. 
• Why a step-by-step audience-building process is useful especially when you’re starting out.
• The three points to think about when trying to build an audience: wins, losses, and journey. 
• How humanizing your work can protect you against the AI uprising and make you unique. 
• The importance of serving your people and why doing that will grow your audience. 
• Why you need to read Kevin Kelly’s new book, Excellent Advice for Living.
• How the Captions app can help you with your social media content and paid ads. 
• Why AI is becoming slightly terrifying and how we can use it to our advantage in business. 

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Oftentimes, when people are struggling to succeed in their business, they’ll give in to the temptation to pile on new offers, instead of nurturing their existing offer. 

Our mission for this episode is to dispel the myth that you need more than one offer in your business in order to land success. 

You don’t want to be the dollar store of online business, but rather hone in on one scalable online offering. This week, we break down the importance of resisting the temptation to offer multiple offers and share the value of having a highly curated business with just one offer. 

Tune in to find out where the majority of your attention should lie, how to iterate and optimize your offer, and where to channel the urge to create new things. Simplicity breeds success and this week, you’ll find out why!

Here’s a sneak peek of what we discuss:

• Why it’s important to resist the temptation to offer multiple products/ services.
• The value of having a highly curated business with just one offer.
• Why people tend to add new offers, rather than grow their audience with an existing offer.
• How to iterate and optimize your single offering.
• Where to channel the urge to create new things.
• Your primary job as a thought leader, expert, and creator.
• How much time you should spend marketing your business and why.
• The importance of consistently sticking to a single marketing strategy.
• How simplicity creates success.

JOY : Apple AirPods Max  

HUSTLE:  Free Training: The 11 Things You Must Stop Doing Today To Become a 6-Figure Creator

Resources:

• Visible Coaching Program
• Join our LUMINARIES Coaching program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Today on the podcast, we discuss the collapse of the 16th largest bank in America, the Silicon Valley Bank (SVB). And who do we bank with, you might ask? SPOILER ALERT: Silicon Valley Bank. 

This was the second biggest bank failure in the world and in this exclusive episode, we discuss what happened to SVB and how it is- or was- at the center of the world of start-ups. The collapse of this bank doesn’t only affect the billionaires but also has a major impact on companies and their ability to do payroll. 

Join in on our discussion on the SVB run and how it’s impacting the tech start-up world, and more.

Here’s a sneak peek of what we discuss:

• What happened to SVB: the second biggest bank failure in the world. 
• How Jeni found out about what was happening at SVB.
• Why the 13th of March is a significant day for us.
• Sandy shares her experience of finding out about what was going on with SVB.
• Where we put or transfer our money and the complexity of opening a business account.
• How the insurance payout worked (for us).
• Mass panic: the shock of how quickly the collapse happened and the role social media played.
• Why nothing is certain.
• The reasons why SVB was attractive to businesses and [tech] startups.
• Why we think the “let them fail” mentality is narrow-minded and naive. 
• The flip side: the kindness and support seen throughout. 
• How we are processing or navigating through this event. 
• The mental health aspect associated with events like this.
• Why it is important that you spread your money out to different banks, and diversify!

JOY : Taliesin West  

HUSTLE:  Free Training: The 11 Things You Must Stop Doing Today To Become a 6-Figure Creator 

Resources:

• Visible Coaching Program
• Join our LUMINARIES Coaching program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Join us for our newest training "The 11 Things You Must Stop Doing Today to Become a Six-Figure Creator" on March 23, 2023 at 10am PDT. 
Sign up at andshe.co/11things