And She Spoke

To create an offer that sells it must solve an important enough problem for your audience in a large enough market. Typically, this means helping someone in one of three different categories: health, wealth, or relationships. 

In today’s episode, we explore these categories and the many, nuanced ways that your offer can solve a problem for your target audience — and how to make sure they know that! 

We talk about the crowded marketplace, how niching down can help you find your audience, and we discuss how to tailor your offer to fit the aspirations you have for your business. 

You’ll also learn about developing your own intellectual property and how you can hone and refine it to make it something that you can scale. 

There’s a lot to consider when building your offer and there are so many ways that you can use marketing and research to get it to the perfect place. 

Join us as we examine what to consider when putting together your offer and how to make sure that it solves an important problem!

Here’s a sneak peek of what we discuss:

• The ‘why’ behind your offer
• How to determine whether something is going to sell.
• What to consider for creating a sustainable business.
• Why the quality of what you’re selling needs to be exceptional.
• The trend of online businesses today.
• The value in developing your own intellectual property and turning it into something that you can scale.
• How to determine why it is that your offer isn’t selling.
• Why working in health and wellness usually means you’re solving an essential problem.
• The crowded market space and how to stand out.
• Calculating how big you want your business to be and whether your offer will get you there.
• Using marketing to place your product in a new category and make your offer essential.

JOY: The Rich Roll Podcast: Food Is Medicine with Christopher Gardner

HUSTLE: Pitch 

Resources:

• The Luminaries Wait-list
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Why is the world so saturated with generic creations and mediocrity? Today we’re delving deep into an article written by Cole Schafer entitled, ‘Dope Shit’ and  our take on how this mindset can lead us to do extraordinary work.

You’ll hear what we believe it takes to be successful as an entrepreneur and creator nowadays, what not to do, why you need to self-promote and believe in yourself. 

We discuss the importance of believing that you can do amazing work before exploring how to find ways to inspire yourself. 

Finally, we caution you against generic social media content. 

Press play now to hear all about ‘dope shit’ and be reminded to play a different game so that you can be exceptional! 

Here’s a sneak peek of what we discuss:

• The gist of Cole Schafer’s ‘Dope Shit’ article and what it takes to be successful nowadays. 
• Why playing things safe isn’t ‘dope shit’.
• Who AI is replacing (mediocrity) and why doing work that a robot can’t, makes you stand out. 
• The importance of self-promotion and practicing being amazing.
• The road to creating remarkable work and how to believe in it and yourself.
• Why you have to operate outside of the value people place on you. 
• How imagining yourself creating ‘dope shit’ may inspire you to excel. 
• The dangers of creating generic social media content. 
• Why quality time spent is more important than the quantity of time spent working. 

JOY: Tom Lake Novel

HUSTLE: Cole Schafer “Dope Shit” article 

Resources:

• Cole Schafer (website)
• Cole Schafer’s newsletter: Get the Sticky
• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

When observing the world of business, it’s apparent that refining the art of bullshitting is a skill that radiates confidence. 

But why are men seemingly innately good at it? 

And why do women need to get better at it? 

In today’s episode we dive into these questions and more. 

We discuss what bullshitting is not, we share our thoughts on the intricate connection between humility, entrepreneurship + confidence and we also talk about the effectiveness of skilled bullshitters. 

This topic has been brewing for a while, so don't miss out on tuning in.

Here’s a sneak peek of what we discuss:

• The prowess of adept bullshitters and the difference between men and women. 
• Important generalizations to talk about and why we need to. 
• What the art of bullshitting is not. 
• The complex relationship between humility and entrepreneurship. 
• The self-fulfilling prophecy of confidence.
• Leaning into the bullshit (and it’s not a negative!)
• Where are you holding back because your bullshitting skills could use some polishing?
• The importance of mindset in the art of bullshitting. 
• The impact of socialization on women in our culture. 
• How X (Twitter) has helped bolster our skill and confidence in the art of bullshitting. 

JOY: The Retrievals podcast

HUSTLE: content chemistry: the illustrated handbook for content marketing

Resources:

• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

As an entrepreneur, it’s important that potential customers can easily find your services and that there’s no confusion about what you’re offering. But without an outside perspective, you may miss critical stumbling blocks that could drive customers away. That’s where business audits can be so useful. 

In today’s episode, we walk listeners through a business audit for Kerry Hinds and her business, Fertile Body Yoga. Tuning in you’ll hear a step-by-step breakdown of her website and our suggestions for simple changes to improve both her site and her offerings that can lead to major improvements. 

We also dig into some of the issues that Kerry is struggling with, like feelings of overwhelm, the pressure to attract new clients continually, and how creating a clear, simple, scalable offering will transform her experience of entrepreneurship. 

Following along, you’ll get a sense of what it’s like to not only be coached by us but also, what it’s like being a part of our Luminaries program and how having the support of a cohort can supercharge your business. Be sure to tune in to hear all the details of today’s business audit!

Here’s a sneak peek of what we discuss:

• An overview of how we’ll be auditing Kerry’s website: Fertile Body Yoga.
• Insight into the issues that Kerry is struggling with and how to address them.
• Steps to help you continually attract new clients without becoming overwhelmed.
• Some of the visibility habits we teach in our Luminaries Live program.
• Advice on how Kerry can simplify her services and create a scalable offer.
• How she can hone in on her messaging to attract the right clients.
• Key tips for website layout and design.
• Why quizzes are so effective for generating leads.
• A closer look at the quiz on Kerry's site and how she can improve it.
• How Kerry can simplify her offerings and the impact this has on visitors to her site.

Resources:

• Fertile Body Yoga
• Kerry Hinds on LinkedIn
• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Get your coffee or beverage of choice and prepare yourself for one of the most fascinating interviews we’ve done to date! Today we are joined on the show by Christina Langdon, a high-performance and success coach, here to share with us all about her 19 years of working with Martha Stewart. 

She is an incredible storyteller, from start to finish, and shares the most interesting aspects of her journey working with Martha. Christina talks about the how, what, when, where, and why of her job(s) over the 19 years and recounts her very first (and lasting) encounter and impression of Martha. 

She shares some anecdotal stories of her history with Martha and elaborates on why Martha really went to jail. Christina also describes the incredible comeback story of how the company managed to survive the charges, jail, and the mass advertising exodus. Our conversation then steers toward her decision to leave and ultimately founding her coaching business, along with some of the challenges she overcame in the journey toward where she is today. 

Key Points From This Episode:

• All things Martha Stewart: how, what, when, where, and why!
• How she got the job working for Martha Stewart.
• What it was about Martha’s magazine (Martha Stewart Living) that drew her in. 
• Marketing at Martha Stewart (the brand).
• How she bought her brand back with $70 million.
• Christina’s first encounter with Martha and learning about the brand.
• Why Martha picked Christina: being in the right place at the right time.
• Moving into management while Martha was brought up on insider trading.
• Why she stayed during the upheaval with the brand: the mass exodus from advertising.
• The real reason Martha went to jail.
• Her handwritten letters to Martha and why she didn’t visit her in jail.
• The plans for after Martha got out of jail.
• A fascinating comeback story and how the company survived. 
• The biggest lessons Christina walked away with after working for Martha. 
• What it was like working on Martha’s TV show.
• How she knew her time with Martha had come to an end.
• Why she decided to never work for someone else again.
• How being diagnosed with AML Leukemia rocked her world. 

Joy: Mark Burnett on X

Hustle: HerMD

Resources:

• Christina Langdon (website)
• Christina Langdon on Instagram
• Christina Langdon on Linkedin
• Sunday Sunshine Newsletter
• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

A life spent outdoors as a farmer can be deeply rewarding. But it can also be financially precarious. No one knows this better than today’s guest, Charlotte Smith, a marketing and mindset coach for farmers, who, at age 14, watched their fifth-generation family farm go bankrupt and lose everything. 

After swearing off farming as a young adult, Charlotte found herself drawn back into a world of outdoor work upon having children. She realized that she wanted them to experience the same freedoms she did growing up on a farm in the Oregon countryside and that she was willing to do whatever it took to make that a reality. 

In today’s conversation with Charlotte, we learn about the strategies she used to ensure her farm would be profitable and how her results attracted the attention of other farmers leading to her work as a marketing and mindset coach. 

She reflects on how her background in communications and marketing gave her the skills she needed to succeed in farming before elaborating on the needs of her clients and how she is helping each of them turn their farms into profitable businesses. 

We also learn about Charlotte’s book, Farm Marketing from the Heart, the effort that went into writing it, and why she is so grateful to her past self for producing it. 

For all of Charlotte’s perceptive insights, be sure to tune in to this comprehensive conversation on coaching, marketing, and how to succeed as a farmer!

Here’s a sneak peek of what we discuss:

• Hear about Charlotte’s pastoral upbringing on a beautiful farm in Oregon.
• How her family’s farm tragically went bankrupt when she was a teen.
• Her commitment to distancing herself from farming as a young adult.
• How having kids inspired her to return to farming.
• The strategy Charlotte used to prioritize profitability when she went back to farming.
• How Charlotte became a marketing and mindset coach for farmers.
• An overview of the diverse demographics that make up Charlotte’s clients.
• Charlotte’s approach to finding the right people for her program.
• What Charlotte charges for different coaching offerings and what they include.
• Why her top priority is keeping her coaching accessible to all farmers.
• How Charlotte helps her clients build their email list.
• Charlotte’s second offering; a coach certification program.
• An overview of her team and how they support her in her business.
• Charlotte’s book, Farm Marketing from the Heart, and its impact as a marketing tool.

Joy: The luxury of creating pockets of time to do nothing

Hustle: ChatGPT

Resources:

• Charlotte Smith (website)
• Charlotte Smith on Instagram
• Charlotte Smith on Facebook
• The Profitable Mindset Podcast
• Farm Marketing from the Heart
• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

We’ve finally recorded the episode we have talked about doing for years. Today, we get raw and real with our listeners about the daunting process we underwent when deciding to rebrand our software company. 

We dive into the general concept of rebranding, share the details behind what ultimately led to the decision to change our name, and tell you about why rebranding is simultaneously amazing, problematic, and well, complicated.

We share our perspectives on how not to go about a big change like this, how truly troublesome cancel culture can be and how it impacted our decision-making process. Your rebranding will almost always be faced with two sides; one rooting for you and one not and it’s imperative that you think about what you are willing to do to bring about change. 

So, if you are on the precipice of taking on a rebranding of any sort, make sure you don’t skip this episode where you will hear about our experience and rebranding regrets. 

Here’s a sneak peek of what we discuss:

• We talk about what happened in our DMs in 2020.
• The complexity behind the changing of our name.
• Why, in retrospect, we should not have rushed this process.
• How we dealt with external pressures to change our rebranding. 
• A confession of our rebranding regrets. 
• How we decided on the name Marvelous.
• Why we are all about calling in rather than calling out: the toxicity of cancel culture. 
• Why this was more than just a name change for us.
• 2023: how and why we decided to be honest now and tell our story. 
• How we would do things differently if we had the chance.

Joy: The Society of Shame

Hustle: Typeshare App

Resources:

• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

Many solo-preneurs struggle to motivate themselves to spend time marketing their work but unfortunately, no company will succeed without it. 

Today, we’re dishing out some tough love and hard-hitting truths: if you hate marketing, it might be because you’re bad at it! 

Luckily, we’re also here to help you find a way to market in a way that is not only simple and effective but fun and feel-good too. 

It’s difficult to enjoy something you’re not good at so listen in as we share some tips from our unique and systematic approach that will help you overcome the discomfort of promoting your work, find the essential things that you actually enjoy doing, and, ultimately, learn to love marketing. 

Here’s a sneak peek of what we discuss:

• Reasons that marketing is essential for any business.
• Why marketing feels unnatural or uncomfortable; particularly for women entrepreneurs.
• Finding a way to market in a way that is effective, authentic, and fun!
• The value of establishing what it would look like to love the process of marketing your work.
• Why taking a simple, step-by-step approach to marketing is key.
• The importance of acknowledging that there are no quick wins in online business.

Joy: The Growing Floret

Hustle: Khlauss (on Twitter)

Resources:

• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Social media has ingrained itself in our daily lives with various platforms that cater for almost every single personality type. It seems strange, then, that Instagram would add yet another platform to the mix. Add to the fact that it is yet another unoriginal concept from the social media juggernaut, Meta.

Today, we discuss our biggest concerns about Meta, how thought-provoking conversations seem to be mysteriously disappearing from Meta’s platforms, why Threads is not worth the extra workload, and how Twitter users make it a platform of superior content compared to what you’ll find on Threads. 

Ultimately, Threads seems to be missing the point, and its lack of direction and purpose is evident in its bland and banal experience. 

We’re not using Threads, but that doesn’t mean you shouldn’t. Before you do, however, ask yourself why you want to use the platform, and be very weary of diving into Threads if you can’t come up with an answer. 

Here’s a sneak peek of what we discuss:

• Our biggest concerns and problems with Meta.  
• Important conversations that have mysteriously disappeared from the Meta universe.
• Exploring the implications of Threads’ followers-transfer option. 
• Why Threads appears to be a bland, empty wasteland. 
• How you can double your workload by trying to produce new content for yet another platform.  
• The way that varying user types influence the quality of content on a particular platform. 
• Why Threads is missing a point and purpose. 
• How every Meta asset is a rip-off of something else. 
• Why Twitter is superior in every way.  
• The importance of asking yourself why you want to be on Threads. 

Joy: Koziol Trugs

Hustle: Loop Earplugs

Resources:

• Podcast: Why We Left Instagram for Twitter
• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

It’s undeniable. The number of people taking to social media to vent their frustrations and complain to unsuspecting brands is on the rise. Even more interesting is the reason why! The topic of today’s discussion takes a deep dive into what’s really happening when someone complains on social; more specifically when they complain on a paid, sponsored ad on the internet. 

Join us as we explore what’s going on in the human brain when people rant about a brand in the comment section of a social media post. We take into consideration the fact that the internet is not free; someone is paying for it, somewhere, somehow. 

We also encourage listeners to think more carefully about the content they consume on the internet and explain why we should look behind the wall of technology and acknowledge that there are real people on the other side. 

Here’s a sneak peek of what we discuss:

• How you’re paying to participate on social media.
• What would have to happen for you to have an ad-free social media experience.
• Why most people prefer not to look beyond the wall of technology.
• Thoughts on the “invisibility” of the internet.
• Problems that need to be solved so we can move forward as a society. 
• A reminder that there are people on the other side of every social media post.

Joy: nomad the label

Hustle: lamy

Resources:

• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.