And She Spoke

Oftentimes, when people are struggling to succeed in their business, they’ll give in to the
temptation to pile on new offers, instead of nurturing their existing offer. Our mission for this
episode is to dispel the myth that you need more than one offer in your business in order to
land success. You don’t want to be the dollar store of online business, but rather hone in on
one scalable online offering. This week, we break down the importance of resisting the
temptation to offer multiple SKUs and share the value of having a highly curated business with
just one offer. Tune in to find out where the majority of your attention should lie, how to iterate
and optimize your offer, and where to channel the urge to create new things. Simplicity breeds
success and this week, you’ll find out why!

Key Points From This Episode:
• Why it’s important to resist the temptation to offer multiple products/ services.
• The value of having a highly curated business with just one offer.
• Why people tend to add new offers, rather than grow their audience with an existing offer.
• How to iterate and optimize your single offering.
• Where to channel the urge to create new things.
• Your primary job as a thought leader, expert, and creator.
• How much time you should spend marketing your business and why.
• What our Visible program encompasses.
• The importance of consistently sticking to a single marketing strategy.
• How simplicity creates success.
• Our joy and hustle of the week!

It’s becoming more and more difficult to build a huge online audience but, thankfully, success
isn’t always correlated with size. If you can create a high-ticket program that just 100 people
are willing to pay for, you already have a successful business! But those high-ticket programs
don’t materialize overnight and in this episode, we are going to be discussing the four key
components of a $1000+ offering that can sustain your business in the long term. These four
components are: premium content, tangible value, accountability, and access, recognition, and
status. This episode is based on a very influential thought piece in the creator economy, and
after listening to it, you will understand why you don’t need millions (or even thousands) of
people in your audience to thrive!

Key Points From This Episode:
• The benefits of having an expensive offer
• Debunking the common myth about cheaper offerings
• The challenges of building an audience online.
• How to ensure your content has no close substitutes (and why this is important).
• What it takes to deliver tangible value to your audience.
• How our program, The Luminaries, has evolved over time and what it is going to look like in
the future.
• Our thoughts on access, recognition, and status in high-ticket programs.
• The mindset you need to be able to successfully sell a high-ticket offering.
• Joys and hustles for the week.

This episode originally aired in April.

This has been one of our most popular episodes, so we're sharing it again!

Many solo-preneurs struggle to motivate themselves to spend time marketing their work but unfortunately, no company will succeed without it. 

Today, we’re dishing out some tough love and hard-hitting truths: if you hate marketing, it might be because you’re bad at it! 

Luckily, we’re also here to help you find a way to market in a way that is not only simple and effective but fun and feel-good too. 

It’s difficult to enjoy something you’re not good at so listen in as we share some tips from our unique and systematic approach that will help you overcome the discomfort of promoting your work, find the essential things that you actually enjoy doing, and, ultimately, learn to love marketing. 

Here’s a sneak peek of what we discuss:

• Reasons that marketing is essential for any business.
• Why marketing feels unnatural or uncomfortable; particularly for women entrepreneurs.
• Finding a way to market in a way that is effective, authentic, and fun!
• The value of establishing what it would look like to love the process of marketing your work.
• Why taking a simple, step-by-step approach to marketing is key.
• The importance of acknowledging that there are no quick wins in online business.

Joy: The Growing Floret

Hustle: Khlauss (on Twitter)

Resources:

• Join our Luminaries Program: Learn how to launch your wellness business online
• VISIBLE Coaching Program: Learn how to get your wellness business seen, loved and selling online

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Podcasts are a versatile and engaging way to share your message, connect with others, and potentially grow your brand or business. 

In today's episode, we welcome Carli van Heerden, the CEO and Founder of We Edit Podcasts (WEP), a company that specializes in delivering top-tier podcast production services. They aim to empower podcasters by swiftly bringing their content to life through an expert support network and production services.

Carli is also the host of Business Beyond The Mic, where she engages in meaningful dialogues with entrepreneurs, brand builders, and thought leaders. Through insightful discussions, the show offers a treasure trove of strategies and advice for creating and sustaining successful podcasts. 

In our conversation, Carli draws from her extensive experience and success in the industry, sharing invaluable insights and expert tips to guide both budding and seasoned podcasters on their podcasting journeys.

Listen in to hear about her company’s humble beginnings, how she was able to build a team from scratch, and how she was able to develop confidence as an entrepreneur. 

We also delve into how her personal aspirations feed into her business and entrepreneurial mindset, and her motivation for launching the podcast. 

Gain valuable insights into establishing yourself as a thought leader, the importance of engaging your community, the amount of work it takes to promote a podcast, and much more! 

Here’s a sneak peek of what we discuss:

• Background about Carli and her company, We Edit Podcasts.
• Hear how she learned the basics of being an entrepreneur.
• How she was able to grow her team of production professionals.
• Building confidence as an entrepreneur by leveraging your strengths.
• Engaging with your community and establishing yourself as a thought leader.
• Business decisions for her personal brand vs We Edit Podcast
• Get a sneak peek of the exciting revamped PodSummit.
• Advice and insights for budding podcasters to help them get started.

Resources: 

• Carli van Heerden on LinkedIn
• Carli van Heerden on Instagram
• Carli van Heerden on X
• Business Beyond The Mic on Apple Podcasts
• We Edit Podcasts (affiliate link)
• The Luminaries Wait-list
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

In recent months, we've observed several high-profile women opt to shutter their businesses, yet the reasons behind such decisions often (still) remain unexplored. 

On this episode of the And She Spoke podcast, we talk to Brigitte Lyons. She is the Founder of Podcast Ally, a podcast booking agency that she created and grew while traveling around the United States in a van with her husband: #vanlife. 

She recently made the call to close her company and we were eager to have a conversation about this process. 

Join the conversation as we chat with Brigitte about why she started Podcast Ally, how she successfully continued to run it while living a nomadic lifestyle, and the impact COVID-19 had on the business. 

Finally, we explore how she factored her knowledge, ability, and willingness to ride out a potential recession and she gives us an inside peek into the complex deliberation she underwent that finally led to her decision to close down her business. 

Here’s a sneak peek of what we discuss:

• Building her business (Podcast Ally) to support a nomadic lifestyle: #vanlife.
• A detailed explanation of running her company from the road, her team's role and how it operates within the company. 
• Her end game: the initial vision for Podcast Ally and what she originally aimed to achieve.
• The effects of the COVID-19 pandemic on her business and decision-making. 
• Her thoughts on what sparked the growth of her business in July of 2020.
• Riding out a recession: knowledge, ability, and willingness.
• She underlines the complex deliberations that ultimately led her to close the business.
• What it was like making the decision and breaking the news to her team.
• The benefits of open dialogue with her team addressing the potential recession. 
• Life looked after closing down her company. 
• The way Brigitte conceptualizes the role of herself as a leader.

JOY: Reading for pleasure: Tomorrow, and Tomorrow, and Tomorrow

HUSTLE: Boomerang  

Resources: 

• Brigitte Lyons on LinkedIn
• Brigitte Lyons on X
• Brigitte Lyons on Instagram
• Podcast Alley
• The Luminaries Wait-list
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

In this episode, we delve into the strategies and insights of millionaire business owners who have scaled to the heights of success. 

A recent social media post by a prominent entrepreneur about what makes a successful business owner got a lot of attention, and we thought we would take the time to give our take. 

From playing the long game to discovering the power of passion, we uncover the secrets to entrepreneurial success. 

We discuss the art of balancing market knowledge with rapid problem-solving, the benefits of learning by doing rather than endlessly searching for market gaps, and how to enhance the value of your business. 

We explore the significance of staying true to your business's core values and treating yourself as your very first customer. 

Gain insights into how content creation can magnify your business's worth and why giving value leads to receiving it. We also offer advice on setting clear short-term objectives and long-term goals while avoiding the trap of perfectionism. 

Join us as we unpack the essential lessons from millionaire business owners and uncover their secrets to success. 

Here’s a sneak peek of what we discuss:

• Playing the long game and not expecting short-term success.
• Balancing knowledge of the market with fast-tracking solutions.
• Learning by doing rather than obsessing over market gaps
• Why a passion for what you are doing is vital for the long-term.
• Leveraging content creation to increase the value of your business.
• Why creating value to receive value is an effective strategy.
• Staying authentic to your core business values.
• Thinking of yourself as the first customer of your business.
• Insights into the pitfalls of perfectionism.
• Identifying clear short-term objectives and long-term goals.
• Knowing your limits and being present for your family.
• Learn the value of coaching for crafting a successful mindset.
• Focusing your efforts and energy on the bigger picture.
• Creating high-quality content and earning your audience.

JOY: The Poster Club

HUSTLE: JOIN VISIBLE

Resources: 

• The Luminaries Wait-list

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Boss Project is an all-in-one digital agency designed to help grow your online revenue. CEO and Co-Founder Abagail Pumphrey is passionate about supporting her clients on their journey to financial freedom. She joins us to share what it’s like to transition from partnership to CEO, what it takes to have a growing, viral podcast, and what she does every week to ensure her show tops the charts. This episode is packed with plenty of tips and tricks Abagail has picked up along the way, from treating podcast titles as though they are SEO-rich titles and knowing your audience to listening to published episodes for improvement. We touch on whether or not there is a place for AI support in the world of podcasting, the role of show notes and transcripts, and catering to your specific audience. Abagail also dives into her preparation process and how it has changed since she became a solo host.

JOY: Opus Clip

HUSTLE: The Boss Project

Resources:

• The Luminaries Wait-list
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

As a business owner, falling in love with your product is a superpower. 

Joining us in conversation today is Corinne Crabtree, founder of No B.S. Weight Loss, a $14 million membership that is truly passionate about helping people lose weight and change their lives. 

Tune in to hear all about Corinne’s journey to becoming a Certified Life Coach, finally recognizing herself as an entrepreneur, and taking her business to the next level. 

Corinne shares the story of her business and some key lessons she has learned along the way. 

By offering a candid insight into her own journey and process, Corinne empowers listeners to navigate their own membership-based businesses with plenty of practical tips and truth bombs along the way. 

Here’s a sneak peek of what we discuss:

• Introducing Corinne Crabtree and her membership-based business.
• Her journey to becoming a Certified Life Coach.
• How Corinne’s extended team is structured to support what she is building. 
• Why she has chosen to build her own CRM.
• The conversation that catapulted Corinne into seeing her endeavors as a business. 
• The meaningful goal that motivated her to take her business to the next level. 
• How her belief that what she was doing was truly helping people. 
• The power of falling in love with your product as a business owner. 
• Learning to be open as a business owner. 
• Understanding the brain’s resistance to change.
• What motivated Corinne to add another membership option.
• The smartest way to grow your business through memberships.
• How to add value to promote growth. 

JOY: Watching ‘guilt free’ t.v.

HUSTLE: Write down 3 Money-making things you’ll get done today (and do ‘em!)  

Resources:

• Corinne Crabtree’s Website
• Corinne Crabtree on Instagram
• The Luminaries Wait-list
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Artificial intelligence has the potential to revolutionize the coaching industry. It can provide automated solutions that can augment or, arguably, even replace human coaches. 

In today’s episode, we tackle some of these recent developments in AI and whether or not this well-debated emerging technology is poised to really take over coaching entirely.

While there are benefits- like the elimination of human bias and the ability to condense your offering into more accessible and affordable packages- there are also a number of potential implications for the future of the industry. 

If anything, we believe that this kind of rapid innovation should serve as an incentive for creators and entrepreneurs to be more prolific, to boost the value for your clients, and ensure that you don’t get left behind. 

Yes, change can be scary, but it’s also exciting! Join us today as we offer some interesting new perspectives on how AI is shifting the landscape of not only coaching but a lot of other industries too.

Here’s a sneak peek of what we discuss:

• The implications of new voice capabilities for AI-powered language models.
• Some of the benefits and potential challenges of utilizing AI in coaching.
• Why you might get left behind if you don’t have enough content to train an AI model.
• How these developments should incentivize you to elevate your standard of work.
• Whether or not AI can model empathy.
• Ways that humans are becoming more integrated with technology.
• Reasons why we believe there will always be a need for human coaching.

JOY: Poppies & peonies

HUSTLE: The Platformer 

Resources:

• ChatGPT can now see, hear and speak
• The Synthetic Social Network is Coming
• The Luminaries Wait-list
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Most small businesses find themselves at a revenue ceiling that they simply cannot break out of. 

Generally speaking, if you have an existing community and some basic business understanding, you can get to $30K fairly easily. Generating substantially more revenue? Well, that’s another story.

Today on the And She Spoke Podcast, we are delving into what you need to consider and do if you want to hit new and larger revenue goals. 

You’ll hear about our experiences with hitting this revenue ceiling, why being more strategic is imperative and why scaling revenue means seeing the business as entirely different from before.

We also discuss when and why you may need to change your offer and make better use of your time if your goal is scaling your business. 

Finally, we share candidly why massive, six-figure businesses won’t always bring you joy and be “fun” to run. 

Here’s a sneak peek of what we discuss:

• Why you can’t surpass the $30k revenue ceiling. 
• The importance of being more strategic to solve this problem. 
• Why scaling a business’s revenue requires you to see it as an entirely different business.
• Why you may need to change your offer to make it more scalable and protect your time. 
• The harsh truth that joyful and fun businesses cannot be more than hobbies/side hustles. 

JOY: PACT Clothing

HUSTLE: The Power of One 

Resources:

• The Luminaries Wait-list
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.