And She Spoke

Learn why we've decided to run a LIVE cohort in fall 2023 for our signature program the Luminaries.
This will be a 10-week immersive program for female entrepreneurs who want to reach more people, lose the hustle and finally
hit that  $100K goal.

Read more about the program here

Many elements of modern life encourage us to bifurcate and inhabit different versions of ourselves. This is especially evident in our online lives and on social media, but it also applies to how we show up in our careers and as entrepreneurs. 

The self-censorship that results from this can be exhausting, not to mention psychologically harmful, especially in the long run. However, becoming a more fully embodied version of yourself, especially online, can seem terrifying, if not downright impossible. 

We’ve been thinking about these challenges in how we show up for a long time, and in today’s episode, we reflect on our years of self-censorship and why we’ve finally decided to face our fears and find out what it feels like to say the quiet parts out loud. 

Tune in as we discuss the many complicated motivations behind self-censorship, why speaking your truth can have a significant impact, and how we’re approaching the important work of showing up online as a fully embodied version of ourselves!

Here’s a sneak peek of what we discuss:

• Reaching a point where you’re tired of complaining behind the scenes.
• Being ready to come forward, share your ideas, and speak your truth.
• Why we’re ready to show a different side to ourselves.
• How the internet facilitates us bifurcating different parts of ourselves.
• The harms that come with bifurcation and censoring yourself.
• Being able to be a more holistic version of yourself and the benefits it brings.
• Recognizing how each online platform rewards different skill sets.
• The freedom that comes with using platforms that don’t prioritize visuals.
• Why the best ideas for content come from conversation.
• The role of discretion in business and how it can hold us back.
• Unpacking the reasons behind our self-censorship.
• The joy of figuring out what you believe through writing.
• Our thoughts on showing up as a full person online. 

Joy: Hunting for Treasure

Hustle: Missive

Resources:

• VISIBLE Coaching Program
• The LUMINARIES Coaching program

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

We’re leaving Instagram from Twitter! This episode talks about why we’re making the switch and where we’re headed next with our social media. We’re challenging the perception that IG is where you need to be if you want to market your business. 

This episode explores the trade-off that is often made between sharing ideas vs making them visually appealing and the discrepancies between operational tendencies of men versus women in online business. 

We encourage you, listener, to consider where the important conversations to you and your business are happening online, to allocate your time accordingly, and to discuss some possible fears you may need to overcome before speaking your mind online. 

More than anything, consider this episode an invitation to assess how Instagram is working for you in lieu of the effort you put into your work. Join us today to hear all this and more! 

Here’s a sneak peek of what we discuss:

• Why each of us has become disinterested in using Instagram.
• Comparing Twitter and Instagram and the gender politics of both.
• The main reason it’s not working for us: it’s taking too much time and we’re not saying anything important there. 
• The trade-off between having ideas and making them aesthetically pleasing.
• Observing how female business owners and men in the tech space operate differently.
• An example of an audacious Instagram user: Lindsey Lockett.
• An example of a recent experiment between Twitter, LinkedIn, and Instagram.
• How Twitter is similar to early Facebook.
• Choosing where to spend your time based on where important conversations are happening. 
• Jeni’s experience of overcoming her fear of getting doxxed. 
• Why it’s so much easier to comment on Twitter than on Instagram.
• Adapting to the crowded space of the internet today.
• How Twitter can facilitate seeing all sides of a conversation.
• Assessing Twitter’s decision not to censor.

Joy: Seth godin’s interview with Time Ferris

Hustle: the courage to be disliked

Resources:

• Sandy Connery on Twitter
• Lindsey Lockett (IG)
• VISIBLE Coaching Program
• The LUMINARIES Coaching program
• AndShe Coaching Instagram

Welcome to another edition of our Audience Audit, featuring high-performance coach, Christina Langdon.

In the Audience Audit series, you’ll see us applying our business framework to our audience’s businesses and hear our best thinking on how to apply our teachings to your own marketing and offerings.

Christina has multiple revenue streams- she offers one-on-one and group coaching programs for both business owners and those seeking to strengthen their leadership skills. Her biggest challenge is getting clear on what to focus on next and how to know what program to “green-light” first.

Here’s a sneak peek of what we discuss:

• Overview of Christina’s audit submission
• Suggestions for focusing on one thing
• How to best optimize blog posts, opt-ins ect
• Strategizing for Christina

Joy: The Anna Delvey Show

Hustle: Whats’ Our Problem?: A Self-Help Book for Societies

Resources:

• Christina’s website
• Christina’s book: For Success Sake!
• Submit your business for the Audience Audit series
• VISIBLE Coaching Program
• The LUMINARIES Coaching program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

In the business world, “runway” is the amount of money or cash in hand that you have to cover future expenses. In this episode, we delve into this concept, why it’s absurd in a business that’s already generating an income, and why online businesses still need a buffer even though their overheads are low. 
You’ll hear about how not having a buffer can negatively impact your decisions as a business owner, the importance of reinvesting in your business versus paying yourself out, and why you can’t expect to be profitable from day one. 
We also discuss the benefits of keeping your job while building your business on the side and why you should think about your business as an entity separate from yourself with separate finances. 

Having an online business is not for everyone but it can be the best and most wonderful way to live. So tune in today to find out how building runway into your business can help set you up for long-term success!

Here’s a sneak peek of what we discuss:

• Definition of “runway” and why this concept is absurd in a business that’s already generating an income.
• What a “burn rate” is and how this relates to your runway.
• Why we need a buffer in online businesses even though our overheads are low.
• How not having a buffer can negatively impact your decisions as a business owner.
• The differences between a service-based business and an online business in terms of the buffer required.
• Insight into the impact of COVID-19 on online businesses. 
• Thoughts on reinvesting in your business versus paying yourself out. 
• Why you can’t expect to be profitable from day one.
• The need for another job to pay your bills while building your business. 
• Busting the myth that if you work on your business full-time, you’ll make more money.
• The notion of Barista FIRE in the FIRE (Financial Independence Retire Early) movement and the benefits of a low-stress job.
• Why you should think about your business as an entity separate from you with separate finances.

Joy & Hustle: The song of significance by seth godin

Resources:

• Submit your business for the Audience Audit series
• VISIBLE Coaching Program
• The LUMINARIES Coaching program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

What’s the difference between strategies and tactics? This episode unpacks the difference between the two, the appropriate place for both and offers listeners a way forward to get the most out of marketing. 

Learn to identify the business-dangers of jumping between tactics and the power of staying aware of which ones are working for you and your business. 

We also discuss the simple marketing strategy we teach to all of our clients, with suggestions on how to implement it, how to figure out and commit to your goal-based strategy. 

By the end of this episode you’ll understand that the tactics matter a heck-of-a-lot less when you have an overall strategy that you’re implementing. 

Here’s a sneak peek of what we discuss:

• Identify the difference between strategies and tactics.
• Examples of tactics and what it’s like to run a business when you are jumping between them.
• The first thing you want to decide when you are running a business.
• How the ability to say no, based on a strategy, will mitigate overwhelm. 
• The appropriate approach to tactics. 
• The strategy we teach to all of our clients and why it’s the best fundamental strategy to have in place
• Backing away from the belief that we have to fill every moment with marketing.
• Why people overcomplicate business. 
• Understanding that when people start to sell you a tactic, they are probably on their way out.
• Why many different strategies will do the job.

Joy: Ultra-Processed People

Hustle: VISIBLE Coaching Program

Resources:

• Submit your business for the Audience Audit series
• The LUMINARIES Coaching program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Do you question every decision you make? Do you spend hours agonizing over what people will think of you or the actions you take in your business?
Do you replay situations in your mind, lose sleep over how you could have said or done things differently, or worry about disappointing others?
Luckily, today’s guest is an expert on people-pleasing who can help you learn to stop making other people comfortable at your own expense. Introducing Sara Fisk, the Stop People Pleasing Coach and host of the Ex-Good Girl Podcast.
In today’s episode, Sara defines people-pleasing and shares some of the steps you can take to train yourself to stop “perfectionating” and free yourself from the crippling fear of what others may think.
We also touch on the power of internal validation, how people-pleasing shows up differently for each of us, and how to create safe spaces for ourselves.

Here’s a sneak peek of what we discuss:

• Why Sara says that her work is 100% autobiographical.
• How coaching offered her a “second-half-of-life career.”
• People-pleasing as a defense mechanism and why women are more susceptible to it.
• The power of internal versus external validation.
• Defining people-pleasing 
• Ways that people-pleasing tendencies manifest as women build their businesses.
• Three steps to stop people-pleasing: pause, forecast, and pick your discomfort.
• What it means to study urgency and why it’s important.
• How people-pleasing shows up differently for different people.
• The relationship between people-pleasing and cancel culture.
• Why it’s important to allow yourself to feel negative emotions.
• How to create “safe spaces” for yourself by learning to recognize your brain bully. 
• Tips for coping with the discomfort of freeing yourself from people-pleasing.
• How to reclaim your time and energy when you stop people-pleasing.
• Practical advice for setting boundaries in your business.

Resources:

• Sara Fisk website
• Stop People-Pleasing program
• The Ex-Good-Girl podcast
• Submit your business for the Audience Audit series
• FREE: Marketing Delight Email Series
• The LUMINARIES Coaching program
• VISIBLE Coaching Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Today we’re airing an episode we did on the Get Paid podcast with Claire Pelletreu. 
This interview is our entire story- from how we first met, to starting Namastream, to massive growth during COVID, to our bank collapsing last spring. 
We’ve never told our story in this way- from end to end- and it’s kind of a good story and we should bring it to our listeners. 
Claire is an excellent interviewer and she pulled out a lot of stories we wouldn’t necessarily tell on our own podcast.

Here’s a sneak peek of what we discuss:

• How we met through a live, software course
• How Sandy joined the team as a co-founder
• Discussion of the investor world and the challenges as female co-founders
• Decision making in blue-berry fields + self-funding the business
• How fast things changed when the first lockdown of COVID happened + the emotional tole it took 
• The early wave of COVID and Jeni’s struggle with long-COVID (which was not even named at the time)
• The forward thinking for the next phase of business in 2022: splitting the company into two- software vs coaching
• The unheard of reality in the tech world: a profitable SAAS company through boot-strapping
• What And She Coaching is now all about: our two programs- Visible & Luminaries 
• How to grow with an organic marketing strategy + owning your thought leadership
• A snapshot of how we use FB Ads in our strategy and the FB Ad shift over the years
• The collapse of our bank: what happened and how we made it through 
• Our insight on Silicon Valley Bank as women-founders

Resources:

• Claire Pelletreau Website
• Claire Pelletreau Podcast
• Submit your business for the Audience Audit series
• FREE: Marketing Delight Email Series
• The LUMINARIES Coaching program
• VISIBLE Coaching Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Today on the And She Spoke podcast we’re finally sharing the story of how we met, connected, and became business partners. You’ll hear all about our previous business partnerships, how we started working together and the strange connection and level of trust between us. 

We delve into the struggles we’ve faced together and how our shared commitment to the success of our business has never wavered. 

We also share how the generosity and equality between us have made our partnership thrive. No doubt, finding a partnership like what we have is not easy and discuss how to seek out collaboration and connection in a multitude of ways before diving into a business partnership. 

Here’s a sneak peek of what we discuss:

• Why we’ve never discussed our partnerships before and why we want to now. 
• We share our individual histories of partnerships and how we got to where we are now. 
• The importance of external feedback in order to process and sort through ideas.
• How we first met, became friends, started working together, and the major trust between us. 
• Whether we have a feeling sense and why it can be scientific. 
• Why partnerships need to form and evolve naturally rather than be forced to solve problems.
• Where you can find support and collaboration as an entrepreneur other than from a partner. 
• The struggles we have been through and how it’s never changed our shared commitment. 
• The importance of being generous with your partner and seeing them as an equal. 
• Why you should always work with other people without necessarily finding a partner. 

Joy: Superfan

Hustle: how to get rich

Resources:

• Submit your business for the Audience Audit series
• FREE: Marketing Delight Email Series
• The LUMINARIES Coaching program
• VISIBLE Coaching Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

We’re switching things up and on today’s episode, we’re launching our Audience Audit series. One of our business goals is to help 50,000 people earn $100,00 in their online business and we realize we won’t be able to coach that many people individually. 

In the Audience Audit series, you’ll see us applying our business framework to our audience’s businesses and hear our best thinking on how to apply our teachings to your own business efforts.

Today, we audit Krishna’s business: a prenatal and postnatal online course and membership. Her biggest challenge is showing up consistently and struggles to balance her online business and raising two small children. She finds it easier to get in-person clients but she wants to grow her online revenue. 

Here’s a sneak peek of what we discuss:

• Overview of Krish’s audit submission
• Suggestions for creating consistency 
• Visibility strategy ideas
• Suggestions for opt-in modifications
• Strategizing around offers

Resources:

• Krishna’s website
• Submit your business for the Audience Audit series
• The LUMINARIES Coaching program
• VISIBLE Coaching Program
• AndShe Coaching Instagram

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.