In this episode, host Corey Nathan sits down with Andrea Weeks, Executive Creative Director at AV Squad. A lifelong creative, Andrea brings a unique perspective shaped by her upbringing in Maine, a background in theater and film, and an impressive trajectory in the world of trailers and creative marketing. From her early days at Sony Pictures Classics to pioneering campaigns at AV Squad, Andrea shares her journey through the indie and mainstream worlds of film marketing.

What We Discuss:

• How AV Squad became 100% employee-owned and what that means culturally

• Andrea’s transition from theater to film and trailers

• The importance of mentorship and collaborative creativity

• Behind-the-scenes insights into trailers for major campaigns like Longlegs

• How Andrea’s artistic upbringing informs her creative leadership

Episode Highlights:

• [00:02:00] AV Squad becomes employee-owned: the announcement and cultural impact

• [00:04:00] Growing up in a Maine artist colony with a creative family

• [00:12:00] Andrea’s first exposure to film and passion for political theater

• [00:18:00] Interning at Sony Pictures Classics and finding a way into film

• [00:27:00] Spotting the rise of Netflix and seizing new opportunities

• [00:34:00] Transitioning from New York to LA and joining AV Squad

• [00:49:00] Crafting the Longlegs campaign and fostering company-wide collaboration

• [00:54:00] Mentorship and developing young talent in the creative industry

Featured Quotes: “The arts are a way to help shift the world.” – Andrea Weeks “Being invited into the creative space of a film is a privilege—and building trust is everything.” – Andrea Weeks “Everyone knows I’m a huge admirer of AV Squad… it’s the spirit of the company that really stands out.” – Corey Nathan

Resources Mentioned: AV Squad – https://www.avsquad.com/ Ghetto Film School – https://www.ghettofilm.org/

Our Sponsors: 

• The Golden Trailer Awards: goldentrailer.com/  
• Brent Allen Hagel: www.brentallenhagel.com
• Soundstripe: app.soundstripe.com

Call to Action:

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