Each year, roughly 700,000 American businesses or individuals submit a trademark application. That may sound like a considerable number, but Andrei Mincov — a superstar trademark lawyer based in Dubai, says it's far less than it should be.

Before starting The Trademark Factory, his global consultancy that provides start-to-finish trademark registration services, Andrei worked for Baker & McKenzie, one of the world's largest international law firms. His clients there included Apple, Microsoft, Sun, and Dell, which turned to Andrei to help them avoid the pitfalls of filing and defending their marks.

Andrei’s client base now includes many small and mid-size companies that frequently do not file formal trademarks or fail to file them for all their brands. That, as he explains, is a significant and potentially very costly oversight.

Learning about trademarks is not only valuable for every business executive and entrepreneur, but it’s also fascinating to discover the most common trademark landmines and how to avoid them.

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Andrei Mincov, The Trademark FactoryPosted: February 19, 2024Monday Morning Run Time: 56:46Episode: 12.33