To watch this episode: https://anewgosell.com/show91

Join Stephen Chan, President of Anewgo, for an exciting webinar exploring how to drive new home sales through virtual tours and neighborhood flyover videos. With nearly 20 years of experience spearheading visual marketing innovation, Stephen will share the latest tips and trends on utilizing immersive 3D and 360° videos to attract and engage today's homebuyers. Discover how to vividly showcase your communities and model homes online and create an incredible first impression. Whether you are new to digital tours or want to refresh your approach, this webinar will inspire you with winning visual strategies to boost leads and sales. Reserve your spot today to gain actionable tactics from a visualization visionary!

For nearly 20 years, Stephen Chan has been a leader in the new home digital virtualization space. Having helped found Rendering House, he has built and led teams in creating marketing visualization, including photoreal and digital watercolor renderings, animation and videos, virtual tours, interactive software, and augmented and virtual reality for hundreds of builders and architects. Despite constantly taking advantage of technological improvements, Stephen believes that the secret to sustainable success lies in building teamwork and developing leadership, and treating customers with integrity by not over-promising/under-delivering. With his MBA and MA in Counseling Psychology, Stephen is a mentor in the Launch Holly Springs, an organization that develops underserved and minority entrepreneurs and small businesses in his hometown. When he is not in the office, he enjoys spending time with his wife and five daughters, reliving his youth through the guitar, taking his frustration out through tennis, and chasing moments with his photography.

To learn more about Anewgo services please check out: 

Renderings

Videos

Virtual Tours

Or reach out to Stephen: [email protected] 

This episode discusses the highlights and key takeaways from the Housing Transformation/Tech Home Builder Summit 2023, an industry event hosted by AE Ventures focused on technology and innovation in home building. Hosts Anya Chrisanthon and Andrew Poon summarize their experiences from the event, including noteworthy presentations and discussions around AI and interactive content in new home sales. They share insights from Tim Costello's keynote on strategies to differentiate home builders in an increasingly competitive market. Additional topics covered are trends in home buyer demographics and preferences as well as predictions for how AI could transform digital marketing and the home shopping experience.

Konrad Rotthege and  Andrea Monti Solza co-founders of UK proptech startup Conveyo, join hosts John Lee and Anya Chrisanthon to discuss innovating the antiquated British property buying process. They explain how digital tools like automated due diligence, coordinated workflows, and AI reconciliation can collapse the typical 9-month transaction timeline down to just weeks. Learn how Conveyo's platform gathers expansive property data upfront to enable frictionless sales, virtually eliminating fall-throughs. Konrad and Andrea also share their vision for expanding across Europe and eventually creating an "Uber for real estate" that makes homebuying simple and accessible. Tune in for insights on how proptech can bring speed, certainty, and transparency to convoluted real estate transactions worldwide.

John Lee, CEO of Anewgo, joins host Anya Chrisanthon to discuss how technology and AI are revolutionizing the new home sales process. They explain how the traditional sales funnel and static websites no longer meet buyer demands, and share how tools like personalized dynamic websites, virtual home tours, and AI assistants will enrich the home search experience. John provides a sneak peek into Anewgo's vision for an interactive web app that tailors content to each buyer for a custom shopping journey. Tune in to hear insights on streamlining online-to-offline homebuying, keeping sales data in sync, and using AI to guide customers from start to finish.

We're excited to keep you in the loop on Anewgo's latest website innovations. If you'd like to receive updates as we roll out new features and capabilities, simply sign up below and we'll make sure to keep you informed.

As an early insider, you'll get exclusive previews of how our interactive websites are transforming the home shopping experience through personalization and AI technology. You'll be among the first to see how we're driving the future of real estate and new home sales.

We know you'll find tremendous value in being an Anewgo website insider. Sign up now to ensure you don't miss key launch updates and see how we're driving innovation!

Sign Up HERE

We look forward to keeping you up to speed on how Anewgo's websites are revolutionizing new home sales through AI. Thanks for your interest!

In this episode, host Anya Christianton chats with Beth Byrd, Director of Sales and Marketing at Beacon Homes, about designing an engaging customer experience when selling new homes. They discuss how Beacon Homes utilizes interactive tools like exterior visualizers, interactive floor plans, and site maps to keep homebuyers excited and engaged throughout the sales process. Beth shares best practices for choosing tech tools that align with your company's customer journey, using interactivity to increase buyer registrations, and presenting virtually to various stakeholders. She also gives a sneak peek of her upcoming speaking sessions at the Tech Home Builder Summit and the International Builders' Show.

Beth Byrd studied at the Design Institute of San Diego and has worked in a wide variety of positions in the design and construction industry in the past twenty-one years. She has been enamored with home design and new construction her whole life, so working with Beacon is a dream come true for her. Beth enjoys helping families navigate the process of finding and designing a home that is unique to their personal taste. Having lived on both coasts, she has grown to love and appreciate the quirks of regional style across the country. When she is not working, Beth enjoys her time with her husband and their five boys. 

NAHB's Young Professionals Chair Erin LeCorgne shares her passion for bringing more young professionals into the home building industry. She discusses resources like mentorships, education, and leadership opportunities available through NAHB to help emerging leaders grow.

Erin LeCorgne is the Business Development Manager for Converge Resources and has been involved in the home building industry for over 20 years. She started her career while pursuing her communications degree and working for a local builder in marketing and new home sales.

Her passion for meeting new people and helping them achieve the American dream of homeownership has served as a motivating factor to become actively involved in her local, state and national Homebuilder Associations. Erin currently serves on her local HBA’s Board of Directors and Professional Women in Building Board and is also the State Associate Vice Chair. She is the 2021 recipient of LHBA's Associate of the Year Award. At NAHB, Erin is the Chair for the Young Professionals Committee, serves on the Membership Committee and chairs the Leadership Grant Working Group and is also a past Professional Women in Building Trustee.

To connect with Erin: [email protected]

Resources mentioned in today's podcast: 

Housing Developments Podcast by NAHB hosted by Jim Tobin and Paul Lopez.

Home Building Hero Podcast with NAHB YP's past Chair David Belman. 

NAHB Mentor Match is an online tool — which includes a searchable database — facilitates the establishment of mentoring relationships.

NAHB 20 Club

NAHB Young Professional Awards-deadline to submit is October 23, 2023

IBS 2024 is in Las Vegas!

Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox.

We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and compiles the information to come up with a national industry score in 7 specific categories. Each year Melinda Brody & Company releases this detailed report for its new home-building clients so they can see where they stand in comparison to other builders across the country.

The Benchmark Study is a viable tool that tracks industry trends and other pertinent data. The categories covered include:

Meet, Greet & Register
Builder story
Model demonstration
Home site demonstration
Closing/Asking for the Sale
Follow Up

The results will surprise you!

Aaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key website features like interactivity and visualization tools to bring the rental property to life digitally. Aaron provides insight into budget differences between marketing rentals versus for-sale homes and stresses the value of capturing pre-lease interest.

For full show notes please visit: https://anewgosell.com/show84

In this stimulating episode of the Anewgo of New Home Sales Podcast, we're thrilled to welcome Carol Morgan of Denim Marketing. Tune in as Carol shares ingenious strategies to breathe new life into your existing blog posts without the need to rewrite them from scratch. From enriching your posts with captivating photos and immersive 3D tours, to novel content approaches that engage and entertain, this episode is packed with tips to boost your SEO game to a whole new level.

Ever thought of narrating your community features from a dog's perspective? Well, Carol did! She underscores the essence of adding a fun element to your marketing strategies, citing delightful examples such as creating blog narratives from a dog’s viewpoint to highlight the pet-friendly features of your new construction community.

Join us, as we venture into the exciting territory of SEO optimization with a touch of creativity and fun, promising not just a boost in your search rankings, but also a fresh and engaging way to connect with your audience. Don't miss out on this insightful discussion that combines marketing savvy with a sprinkle of fun!

In this insightful episode of the Anewgo New Home Sales Podcast, we sit down with the talented Jennifer Cooper, the mind behind Evolution Marketing. Join us as we dive into the fascinating world of marketing in the homebuilding industry, exploring the rise of the Fractional CMO role and its game-changing impact. Jennifer shares her expertise on the evolving landscape of marketing, offering a comprehensive view of the pros, cons, and transformative potential of this emerging role.

Get ready to gain valuable insights into the art of marketing budget planning, especially as we approach the year-end and the dawn of a new year. We discuss the intricate balance of allocating budgets, the strategic importance of technology and innovation, and the significance of cultivating a powerful brand identity. 

Drawing inspiration from a variety of industries, Jennifer uncovers trends that breathe fresh air into the world of homebuilding marketing. Join us as we explore the utilization of influencers, the power of user-generated content, and the art of crafting an unforgettable sales center experience for potential homebuyers.