Alex Rockwell, Jim Henson's long-time right-hand woman, talks kids' content in today's animation landscape. From her experience wrangling muppets to her work on beloved kids' shows like Slumberkins and Word Party, Alex has gotten to grips with kids' content in just about every format. Tune in to find out how to identify your audience, what piece of the pitch package creates the most confidence in the room, and how content trends are changing to accommodate the new issues facing kids today.