March 13, 2025

Anna Bojic: Disrupting Customer Engagement with Digital Wallet Technology

59 minutes

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Anna Bojic, founder and CEO of Miss Moneypenny Technologies, which is on a mission to transform wallet apps into dynamic, customer-focused engagement tools.

On this episode, Anna will share how her artistic roots inspired her approach to scaling Miss Moneypenny Technologies, especially in collaboration with leading insurance brands and more, as well as why digital wallets have become transformative assets for businesses looking to modernise their communication, streamline processes, and deliver exceptional customer experiences.

KEY TAKEAWAYS

My co-founder and I have something in common; that we learned a practice of critical refinement, building something up with all the ideas you have but noticing when the time has come when you have to look very intensely at it and strip away everything that isn’t essential to the core of what you intended to do, the real solution behind it and destroying everything you don’t need.

We’re in a world of information overload/overwhelm, and the information has varying qualities. Some is very fleeting, and maybe we don’t need it very often, but when we need it, we really need it. It may be very small, or we may just need it for a short time. We have this information at home, but it was never presented to us in a way that would be helpful when we need it. We realised that the digital wallet could provide the capabilities for reducing the chaos, stress, and overwhelm.

Companies and insurers try to use techniques that work for family members, but they don’t have that kind of pull. But they do have an amazing opportunity to build relationships that are trust- and reliability-based, and have a different tone. The wallet is the home for building these kinds of relationships.

Regarding vehicle insurance, what we would have done if we’d had an accident is scribble our details on a piece of paper and take pictures of driver's licenses (which is a security concern), all while very nervous. Now you can scan the QR code of my digital insurance card. You would receive a digital accident card, which would trigger an automation in Wallet Studio, and both people would receive messages that would then pull us into the client’s processes that Zurich has. It provides us with all the information until the claim is completed. The cost savings are substantial.

BEST MOMENTS

‘I have a background in fine arts, but I’ve always been a creator. I love to think deeply about problems I encounter in whichever subject matter, I just love problem-solving.’

‘We’ve trashed 100,000s of lines of code because we suddenly understood what we should have been doing, to let go of the things that weren’t working and tackle the real solution to the problem.’

‘Expectations of consumers have changed. 5 years ago, it was fine to wait for a week when I placed an order, now I get nervous on day 2.’

‘Wallet Studio adds to the capabilities of what wallet technology can already do, making it scalable within a large company.’

ABOUT THE GUEST

Anna Bojic is the founder and CEO of Miss Moneypenny Technologies, the no-code wallet studio, which enables Businesses to use the native digital wallet apps Apple & Google Wallet to connect and interact with users in a new, powerful way.

It’s a SaaS product, Wallet Studio, a digital wallet engagement and automation suite that enables companies to transform digital wallet cards into dynamic, interactive, meaningful, and invaluable communication hubs.

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

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By Sabine VanderLinden

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