Another Marketing Mentor

3 Quick SEO Wins

In Episode 41, Leland, Adam and Joel chat with Jason Yormark who is the Founder of Seattle Based B2B Social Media Agency - Socialistic. The best way to describe Jason and his business is Authentic. A word that gets tossed around so much, but is absolutely true when describing him. The guys dig into Jasons experience, and how many organizations he worked at before starting Socialistic, his methodology on social media and why he chose B2B as his focus. Jason also talks about honing in on a niche topic and building a PODCAST around that!

/www.jasonyormark.com

https://socialistics.com/podcast/

https://thestorybehindthebusiness.com/

http://www.agency.media

In Episode 40, Leland, Adam and Joel chat with Joe Taylor who is the Co-Founder of FATJOE a Link Building and Content Creation Supplier for more than 5000 SEO & Marketing Agencies all over the world. These guys have productized reliable done-for-you services to allow agencies to deliver better SEO & Marketing campaigns and scale their businesses. If you’re a business that isn’t dealing in your Search Engine Optimization than this is the Episode for you!

https://fatjoe.com/

https://thestorybehindthebusiness.com/

http://www.agency.media

In episode 39 Leland, Joel and Adam chat with Miles Sellyn President of Major Tom, a leading digital agency that has set out to humanize modern marketing by cutting through the noise to bring clarity to their clients. Miles is at the forefront as he takes a hands-on approach with strategy and direction for his team and clients. The guys talk about how he got started and worked his ranks up through Drive Digital as well as being a key contributor to the merger that formed Major Tom. They discuss COVID and the impact on businesses and what you can do to PIVOT when times are unknown. They also discuss Major Tom setting up their own online store - www.tincan.shop This was a fun and informative episode, ENJOY!

As per usual, The Story Behind the Business is brought to you by Agency Media & The Westlund Group.

https://www.majortom.com/

http://www.thestorybehindthebusiness.com

http://www.agency.media

In episode 38 Leland, Joel and Adam chat with Jordan West of Mindful Marketing. Jordan started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics. After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially which be gets to express weekly on his Podcast (Secrets to Scaling your E-commerce Brand Podcast - https://mindfulmarketing.co/secrets-to-scaling)

https://mindfulmarketing.co/

http://www.thestorybehindthebusiness.com

http://www.agency.media

In Episode 37, Leland, Joel, and Adam chat with Zak and Ronnie from Fortitude & Nectr. Two separate US-based companies, one is a Video Production Company and the other a Paid Social Media Agency. The guys dig in and find out how the partnership works, why did they decide to tackle clients together as separate companies. They go through specializing in certain verticals, what’s been working and not working during the pandemic as well as what do they think businesses should be doing coming out of the pandemic. We also talk about the joint venture product that they have created that is focused on ecomm.

https://www.wearefortitude.com/

https://www.nectrsocial.com/

https://thestorybehindthebusiness.com/

http://www.agency.media

In Episode 36, Leland, Joel and Adam chat with Kim Savage, Executive Director of Hope International

Development Agency.  Kim has honed her skills through more than 20 years of non-profit executive leadership to organizations and initiatives.

They discuss her taking on the role at Hope International Development Agency and being in the role for less than a year and what it's like

going through a pandemic while still trying to raise money to help support the neglected poor.

https://www.hope-international.com/

https://thestorybehindthebusiness.com/

http://www.agency.media

In episode 35 Leland, Joel and Adam chat with Ada Slivinski of JamPR, a Vancouver-based boutique PR agency with a focus on the “little guy.” They discuss how businesses are winning during this difficult time with the use of traditional PR tactics that have been used successfully over the years. Ada breaks down some must do's that your business or brand should be doing today.

http://jampr.co/

http://www.thestorybehindthebusiness.com

http://www.agency.media

In episode 34 Leland, Joel and Adam chat with Byron Drinkle of Fusion Cine, one of Vancouver's premiere video equipment rentals and services for hollywood productions that film in Vancouver. Byron chats about his business, how it started, what it does and the impact that COVID19 has had on it and the industry in general in Vancouver.

https://www.fusioncine.com/

In episode 33 Joel, Adam and Leland chat with Ashley Scorpio the VP of Partnerships at Hawk Media about her background in politics and transition to marketing and digital strategy. She is now responsible for growing partnerships at Hawke Media, a company that defines itself as "Your Outsourced CMO". Hawke works with some of the biggest brands including Verizon, RedBull and K-Swiss. Ashley shares insights into building relationships and tactical information on executing digital strategy.

https://hawkemedia.com/