Another Marketing Mentor

In episode 32, Joel, Adam and Leland virtually sit down and reflect on some insights from the last 2 months of talking to business leaders pivoting and execute strategies through COVID-19. 

In episode 31 Joel and Leland chat with Laura Little aka "That British Chick" about her New York Marketing Agency that focuses on working with start ups or medium sized businesses who are pivoting or launching something new. 

https://www.thatbritishchick.com/

In episode 29 Adam, Joel and Leland sit down virtually with Heidi Tobler of Everything But The Groom, a Langley Bridal, Engagement and Prom dress store in Langley British Columbia.  Heidi's business has to pivot during COVID-19 and provide pre-purchased dresses to a customer base who was dealing with not knowing how their events were going to pan out.

https://everythingbutthegroom.ca/

In episode 30 Joel, Adam and Leland virtually sit down with the Skidmore Groups' Joel Hansen to chat digital strategy and leadgen on LinkedIN specifically. Joel has created a massive audience on LinkedIN and shares some tactical tips on how to build both your company's brand and your personal brand on the platform.

In episode 28 Adam Besse and Leland Dieno discuss everything from the safety measures put in place to the mental health and well being of truck drivers in North America midst COVID-19 and the lockdowns. Daman shares insights from the industry and provides strategic advice for leaders not just in the logistics & freight sector but also for those in leadership across all sectors.

http://www.centuriontrucking.com

In episode 27 Adam, Joel and Leland chat with Adam Bighill (BC Lions and Winnipeg Blue Bombers [CFL] and New Orleans Saints [NFL] who is also an Investment Advisor at Wellington-Altus Private Wealth.  The conversation goes from the Grey Cup & when the CFL might pick back up this year to  the current investing environment.

https://www.linkedin.com/in/adam-bighill-33092681/

In in episode 26, Joel and Adam chat with Nick Bideshi, the CEO of Blue Meta. Blue Meta is a digital marketing agency that focuses on data. Nick chats through strategies on how companies are utilizing their data now to pivot and make better business decisions midst the COVD-19. This is a conversation that marketing agency and corporate leaders should pay attention to as it discusses the utilization of data and just how often its not being utilized properly.

https://wearebluemeta.com

In episode 25 Joel, Adam and Leland chat with Danielle Wiebe, the founder of Business Babes Collective about her event-driven company and how she's pivoting to an online mode during COVID-19. She also talks about what she is hearing from the women in her groups and how they are shifting their business strategies.

https://www.businessbabescollective.com/

In episode 24 Joel, Leland & Adam sit down (virtually) with Devon, Bryce and Ben of Vinyl Labs to discuss how their business made a significant pivot when the COVID-19 crisis hit and how their strategical decisions to offer new services has done well for them midst the chaos. Three founding partners who have had a lot of ups and downs building their company to the successful state it is at now share the journey and valuable insights they learned throughout the process.

https://www.vinyllabs.co

In episode 23 Joel, Adam and Leland chat with Curtis Christopherson, the CEO of Innovative Fitness about their major pivot and shift due to COVID-19. Curtis was able to turn around new technology and services for their clients quickly and adapt to the current environment. Innovative Fitness has 12 locations across Canada. Their staff includes over 250 trainers.

https://www.innovativefitness.com