Physical vs digital - what do your people really need?

Guest: Dan Moscrop, CEO & founder of Them Design Ltd. creative agency.

Branding has a real impact on the wider success of a company and can create an emotional connection with your business. There has never been a more important time to build brand engagement and workplace design plays a vital role in this process. The companies such as Them can help transform how your business engages with the people it interacts with; internally or externally. In this episode, we chat to  Dan Moscrop, advocate for print & physical experience , CEO & founder of Them Design Ltd and host of the Spacecraft podcast. 

1. Why a changing culture can create an opportunity but also be a threat to an organisational survival, if it's lost. 
2. How print can support the growing trend of creating ‘better than home’ workplace environment
3. Why blending physical with digital is so important for the future of workplace 

You may also be interested in: 

• Spacecraft podcast by Them Design  
• Making sense of the new world of work - eBook 
• Bring the benefits of large format to your organisation 

Add value and remain relevant by learning what role print can play in this big trend

Guest:  Matt Irish, European Partner Manager at  Objectif Lune 

With a long history of reinvention and overcoming adversities, print service providers (PSPs) are once again adapting to the new digital reality. There is an important mind-shift taking place here. Where print used to be THE means of communication, the industry now comes to terms with the fact that print is A means of communication, not inherently worse or better than the rest. Capitalizing on this shift implies that PSPs need to be able to satisfy a broader range of their clients’ communication needs including, but not limited to, printing. In this episode, we chat to Matt Irish, European Partner Manager at  Objectif Lune, who gives us his view on the digital transformation and what it means for print. 

1. Digitization vs digital transformation in print - what's the difference?  
2. Why companies & brands need to be ready to make a switch and move to digital when required 
3. How technology providers can play an important role in enhance the customer communications, link to process management and make execution more automated and effective

You may also be interested in: 

• Digital Transformation Whitepaper by Objective Lune
• Why you need a professional document management solution - eBook
• Learning from a CCM provider - AIP Podcast 

Pay attention to paper trends to help predict opportunities and minimise risk

Guest:  Jim Whittington, Channel Sales Manager at Mondi Group. 

While the shape of the UK printing industry is always changing, the rate of this change and extent of it, is different for different sectors. Declines, according to the official statistics, continue in newspapers, magazines, catalogues and advertising material, suggesting that buyers are cutting print runs or reducing the numbers of sections in catalogues and magazines. At the same time demand for greeting cards and photo products continue to grow and revenue from printing books continues to underline the resilience of the printed word. WIth all this in mind, paper manufacturers, who are a very important link in the print industry’s supply chain, are transforming their production lines to meet market demands. In this episode, we speak to Jim Whittington, Channel Sales Manager at Mondi Group, who gives us his view on the market from a paper manufacturer point of view. 

1. Major shifts in the paper manufacturing and how they affect the commercial print market 
2. Why sustainability and CO2 emissions are on top of the paper mills’ agenda
3. How tuning into paper trends can give you a competitive advantage 

You may also be interested in: 

1. Mondi is recognised for sustainability and transparent reporting.
2. Dispelling the myths around the print and paper industry
3. 3 ways to reduce your carbon footprint in production printing - blog

Why developing a younger generation of digitally-savvy talent is a must for many printers

Guest: Karly Lattimore, Managing Director of Training at BPIF 

Print is everywhere. It informs and illuminates, brings us beauty and entertainment, it communicates, educates and inspires. Who wouldn't want to be involved in this industry? However, with digital transformation also prominent in the print sector, we need the digital-savvy young talent to be encouraged to join and lift it off. In this episode, we welcome  Karly Lattimore, Managing Director of Training at BPIF , who is doing a fantastic job with apprenticeships and training of the next generation in print. 

1. How can our industry compete with the shiny & glamorous world of digital communications?
2. Time, effort, energy and passion is needed to mentor young talent but what are the benefits? 
3. How can every printer get onboard programs available and future proof their operations by investing in the younger generation

Be at the heart of a green recovery from Covid-19. 

The print industry has been under constant scrutiny for being wasteful, unsustainable and less green than digital communications. In this episode, we speak to  invite Steve Lister, Sustainability Strategist & influencer and Head of Sustainability at POPAI UK & Ireland, who gives us his view on the topic and shares his simple method of how any printer can improve their sustainability agenda. 

1. The big push - how the print industry is impacted by the global sustainability trends
2. Why telling your sustainability story has never been more important  
3. What can every print service provider do around sustainability to make a difference and satisfy the growing demand 

You may also be interested in: 

1. Steve’s Sustainability Consultancy
2. Dispelling the myths around the print and paper industry
3. 3 ways to reduce your carbon footprint in production printing - blog

Learn how Gelato’s founder & CEO Henrik Müller-Hansen is disrupting mass production and placing digital print at the heart of the e-commerce industry.

In this episode, we welcome Henrik Müller-Hansen, the CEO of Gelato, a Norwegian production-on-demand platform that allows e-commerce entrepreneurs to localise the production and delivery of customised print products to customers all over the globe. We discuss the accelerated shifts in cloud and on-demand printing, the challenges these trends present to PSPs and explore the exciting opportunities in the world of digital print.

1. Faster, smarter, greener - how Gelato connects thousands of online stores for customized print on demand products and delivers them anywhere in the world within an average of 72 hours.
2. Why a former telecom leader thinks that being a digital printer has never been more exciting 
3. How any printer can tap into the opportunity presented by the “new wave"of e-commerce entrepreneurs. It's not a zero-sum game anymore! 

You may also be interested in: 

1. Building the world's most intelligent Print Cloud - video
2. Gelato empowers Māori entrepreneurs - article
3.  How to set up a successful eCommerce platform that wins you more business - webinar

Insights from a customer communications consultancy on how to ensure your multi-channel approach is fit for purpose.

Guest:  James Shand, Chairman at TriPartum and Director at The Rubicon Network

In this episode, we speak to James Shand, Chairman at TriPartum, a customer communications management (CCM) firm, to explore the accelerated shift from physical and  printed communications to digital, the main challenges and consequences this shift presents to an average print service provider and the potential solution to finding your way around this new reality:

1. How the customer content management can be your unique selling point (USP) 
2. Why channel of communications should be up to customers and not marketers’ choice 
3. How to add value and create competitive advantage by managing big data & providing single communication strategy
4. Where to start with your CCM journey without making a big investment 

You may also be interested in:
1.  Learn how to grow your print business as part of the marketing mix - webinar
2.  Data Driven and Promotional Printing services from Ricoh 
3.  Print has the power to keep us all connected - blog

How printers can apply best practice from the successful 365 calendar project 

Guest: Danny McNeil, Co-Founder & Creative Director at TM 

In this episode, we welcome Danny McNeil from TM creative agency, the people behind the famous 365 calendar, and have an inspiring conversation about collaborating your way to innovation. We also share a winning formula you can replicate when you go after a big creative print contract:

1. The story behind the famous calendar, why creatives love the initiative and how the 2021 edition became the most successful to date
2. Why speaking the same language and demonstrating bespoke ideas should be at the forefront of your pitch to creatives
3. A proven blueprint for any ambitious print project to ensure successful delivery 

You may also be interested in:
1.  Fedrigoni 365 calendar
2.  Production of of the 365 2021 edition in details
3.  Beyond CMYK – How to build a successful strategy to inspire and win work. 

Guest: Scott Russell Vice President, Inline Systems & Group Marketing at Plockmatic Group

In this episode, we catch up with Scott Russell at Plockmatic Group and have an inspiring discussion about innovation, automation and telling a story through print:

• What technology innovations are available for every size of a business to take advantage of nowadays and why format is the last frontier 
• How finishing can make it easier for printers to tell the story through the printed page
• How it all comes down to adding value i.e. short run, meeting last minute SLAs, having the right tech for the job
• Why automating is as much about using hardware and software solutions as it is about partnering with companies that can advise on best solutions

You may also be interested in:

1.  Booklet tells a story
2.  Quick booklet maker demonstration
3.  Print has the power to keep us all connected

Practical tips to help you market your print business more effectively!

Guest: Lucy Swanston, Managing Director at Nutshell Creative Marketing

In this episode, we welcome Lucy Swanston at Nutshell Creative and have a fascinating discussion on the power of print, the impact it can make on campaign ROIs, how we can all invigorate the future print industry by working with our communities and what simple steps a printer can take to win more work from creative agencies or consumers:

• How print can offer a better cut-through when included in the marketing strategy
• How to answer to common myths around print industry including sustainability and price vs value
• Inspiring stories and examples of work that makes a difference in print business

You may also be interested in:

1. Lucy-s A-Z of winning a new business
2.  Beyond CMYK – How to build a successful strategy to inspire and win work
3.  Building an innovative print business.