APAC's B2B Growth Podcast

Shahin chats with Belinda Pervan, Vice President, APJ marketing at Veeam about how Veeam's marketing team stays creative while constantly testing new ideas and pushing boundaries.

Belinda is passionate about leadership and enabling her teams be the best marketers and human beings possible. Living through example, she measures her success on how she can enable her teams' own achievements and growth to reach their career and business goals.

In our information-driven economy, Belinda believes in a data-driven approach to marketing to enable insights, make informed decisions, and demonstrate true business value. However, she equally invests in developing strong business relationships, interlocking with sales and all other areas of the business.

Her commitment to human-centric leadership can be seen in her accomplishments as the founding leader of Veeam's CSR program in ANZ, an Executive Sponsor of Veeam's Women in Green program, and she actively supports local charities in Singapore via the Veeam Cares program.

Passionate about giving back and shaping the next generation, Belinda is a strong supporter of mentorship for women and driving equality, sponsoring Veeam's Mentor Labs program and also co-leading the Singapore chapter of Mentor Walks.

The episode covers:

• How Veeam encourages creativity
• The importance of experimentation
• The Hop on Veeam Bus campaign
• The significance of being data-driven

Resources mentioned in this episode:

• Hop on Veeam Bus - Veeam campaign
• The Power of Vulnerability - Brené Brown

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Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Shahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region.

From Journalism to AdTech to MarTech, Stephanie’s career took a new turn when she decided to explore how performance data can drive revenue. 

Building and leading the APJ marketing team, she also covers all aspects of marketing (events, digital, integrated demand, partner, customer, brand, PR, operations, and product). 

Stephanie believes in the power of a fully integrated and personalised customer journey. She counts on AI and ML to improve targeting and optimisation. “It has never been a better time to be a marketer.”

Resources mentioned in this episode:

• Refine Labs - Chris Walker
• Sales Pipeline Radio - Matt Heinz

For the full transcript and show notes, you can find them here

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Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

On this episode, Alexander Hipwell is joined by Shahin Hoda and Vinnie Romano to chat about the ins and outs of the current B2B marketing world.

The episode covers the following:

• The responsibilities of Marketing since Covid
• Predictions and PLG
• LinkedIn and it's new generative AI feature

Resources mentioned in this episode:

• Marketing Responsibilities Article
• Mark Ritson's post on LinkedIn AI feature
• Zag - Marty Neumeier
• Discipline is Destiny - Ryan Holiday

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

In this episode, host Shahin Hoda chats with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, about the approach marketers can take to create compelling research-based content.

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, he has provided digital marketing advice to 1000+ businesses.

Read the show notes: https://xgrowth.com.au/blogs/research-based-content/

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Shahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region.

The episode covers:

• The challenges faced with international campaigns
• How to customise campaigns for the region
• How to approach the different markets within APAC
• The common mistakes regional marketers make when pursuing personalisation

Suzanne is a proactive, results-focused, global marketing executive who specialises in demand generation and pipeline marketing. She has a track record of achieving results by implementing innovative marketing strategies to help organisations tell their unique story, grow revenue, reach audiences, create communities, build partnerships and deliver experiences - all while building high-performing marketing teams who love to have fun at work.

With her current role at CSG, Suzanne has previously worked at ABB, Amdocs, Ergon Energy and RPM Global.

Resources mentioned in this episode:

• The Happiness Lab - Dr. Laurie Santos

_________________

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

This week on the pod, Shahin is joined by Ed Locher to chat about the ever-changing marketing playbook and what we can expect to see in the future of marketing tactics.

The episode covers the following:

• How the role of marketing is changing
• Creating demand vs capturing demand
• The evolution of marketing tactics
• What KPIs you should focus on

Ed is a global B2B marketing executive with over 20 years of experience helping public, private, and PE-backed organisations create value through revenue acceleration and organisational optimisation. Combining his experience in technology and process improvement with visionary strategy, he has transformed marketing teams to transcend antiquated practices and expectations. 

With graduate degrees in engineering and business, Ed brings a data-driven methodology that removes subjectivity from marketing to deliver quantitative proof of marketing’s contribution to organisational value. He has helped establish marketing as a competitive differentiator in companies ranging from $30M to over $1B in ARR.

Originally from Boulder, Ed enjoys his family, running and cycling, rescuing big dogs, and Charles Dickens.

Resources mentioned in this episode:

• Holistic Marketing - Ed Locher
• Start with Why - Simon Sinek
• Carilu Dietrich
• Sam Jacobs

_________________

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

This week, Shahin is joined by Taryn Williams and Joe Rezendes from #Gifted, to chat about influencer marketing in the B2B space.

The episode covers the following:

• How to integrate influencer marketing into your strategy
• The difference between B2B and B2C influencer marketing
• In-house vs external influencers
• The importance of User Generated Content (UGC)

Taryn Williams is a multi-award-winning founder and CEO and over the course of 20+ years has earned a reputation as one of Australia’s most prolific entrepreneurs at the intersection of talent, media, and technology.

Taryn is a sought-after commentator on tech, entrepreneurship, and business and is a Board Director of Next25, Digital + Technology Collective, board advisor to All G Foods, Lamborghini FAB, and host of the Vodafone Business Web Series and Podcast. She has appeared extensively in the media and is a speaker of choice for leading conferences, including Vivid Sydney, Online Retailer, Business Chicks, ADMA Global Forum, The Collective Hub’s Kick Start Smart, and Mumbrella (B2B, Luxury and 360).

Joe Rezendes is an Engineering Manager at #Gifted and Managing Partner of Rezeverse LLC. With a background in marketing and software engineering, Joe has worked with some of the largest software companies in the world.

At Rezeverse, Joe creates digital worlds for online communities and virtual conferences, and at #gifted, he empowers brands to unlock the power of full-scale influencer marketing campaigns.

Resources mentioned in this episode:

• Leading Change At Work - Adam Braus
• Bluefishing - Steve Sims
• Trends Newsletter - Hustle
• The Prof G Pod - Scott Galloway
• Neil Patel
• Total Annarchy - Ann Handley
• Kara Swisher

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

This episode is about AI in the B2B landscape and how it will evolve in this marketing and business space. Joined by Shahin in the conversation is Scott Albro, Co-Founder and CEO of Goldie.

The episode covers the following:

• The “hype cycle”
• The impact of AI on your go-to-market strategy
• How content marketing will evolve
• The best approaches to identifying processes that AI can help you with.

Scott Albro is a technology executive and founder who specialises in building scalable go-to-market functions. He's currently the CEO and co-founder of Goldie, an AI co-pilot for salespeople that transforms how productive sales teams can be.

Prior to starting Goldie, Scott led TOPO, a research and advisory firm that helped hundreds of the world's best companies achieve scalable, repeatable revenue growth across marketing, sales development, and sales.

Resources mentioned in this episode:

• Paul Graham
• Tyler Cowen
• Craig Rosenberg

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

On this newly styled episode of the Growth Colony Podcast, Shahin sits down with Vinnie Romano, Co-Founder & CMO of MySocial.ai.

The episode covers the following:

• Will personal branding replace company branding?
• How to turn your workers into Industry Leaders
• Using LinkedIn to social sell

Vinnie is a 17-year veteran of the advertising industry, having had the opportunity to work with the most-loved brands, in the industry's most iconic creative agencies.

He has had the pleasure of holding senior leadership positions, consulting C-level individuals at the largest organisations across EU & APAC, assisting these companies in proving marketing ROI and saving millions in the process.

In 2015, he started his first agency, Frizbee - focused on helping enterprise tech and financial services brands with their B2B digital marketing strategy and execution; to harvest leads, nurture them and gain new and repeat business sales through creative, digital and automated means.

In 2021, he and Wayne created MySocial.ai to be able to provide this service for as little as $16.50 p/month p/user.

Resources mentioned in this episode:

• Steve Watt
• MySocial.ai

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Shahin chats with Georgia Watson, Sales Enablement Leader (ASEANSK region) at IBM, to discuss how you can leverage your sales enablement game in the market.

The episode covers the following:

• Defining sales enablement
• How to align with your company’s sales objectives
• The impact of Generative AI on sales enablement
• Where to start with sales enablement

Georgia Watson is an enablement and learning leader, passionate about innovation, growth, and inclusion. With experience spanning the technology and education sectors, she has garnered accolades for creating impactful learning experiences across Australia, Europe, Africa, and the Middle East. 

Leading sales enablement programs for IBM across ASEANZK region, Georgia is dedicated to transforming skills and culture to maximise growth and revenue. 

Georgia volunteers as the Co-Global Chapter Director for the Sales Enablement Society, connecting enablers through local chapters and elevating the enablement community.

When she is not working, Georgia enjoys playing superheroes with her sons or hiding from them trying to sneak in some yoga.

Resources mentioned in this episode:

• Mel Robbins
• Seth Godin

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]