APAC's B2B Growth Podcast

In this episode, host Shahin Hoda speaks with Ansanada’s Global Chief Marketing & Chief Creative Officer, Justin Smith to go deep into how B2B organisations can create a brand personality.

Shahin and Justin go through the origins of Ansanada and provide great insights on why brands should focus on distinction, instead of differentiation. This episode is a unique opportunity to get inspiration from real actions taken by a B2B Fintech company.

Read the show notes: https://xgrowth.com.au/blogs/create-b2b-personality/

Join the Slack channel: https://growthcolony.org/slack

In this episode, host Shahin Hoda welcomes Eric Vardon, CEO and Co-Founder at Morpio.ai and Co-Founder of Arcane.

As he talks about his experience and shares what he has learnt as co-founder of Morphio and Arcane, Eric will guide us into the wonderful world of Artificial Intelligence (AI) and how businesses can use it to solve specific challenges.

Read the show notes: https://xgrowth.com.au/blogs/businesses-leveraging-ai/

Join the Slack channel: https://growthcolony.org/slack

In this episode, host Shahin Hoda welcomes Mark McInnes, sales trainer, coach and author of Tactical Pipeline Growth.

Together, they talk about how to build a sales cadence that adjusts to the particularities of the Australian market. Mark explains the process and provides examples of specific actions to achieve success while engaging in ethical conversations.

Read the show notes: https://xgrowth.com.au/blogs/australian-sales-cadence/

Join the Slack channel: https://growthcolony.org/slack

In this episode, host Shahin Hoda welcomes Brandon Redlinger from DemandBase, one of the main players in the ABM space.

Together, they identify the scenarios where marketers think they are doing Account-Based Marketing but, unfortunately, they are not. Tune in to learn the classic mistakes to avoid and how to identify when you are missing the mark with ABM.

Read the show notes: https://xgrowth.com.au/blogs/get-abm-wrong/

Join the Slack channel: https://growthcolony.org/slack

Is Public Relations something you’ve dabbled in before but haven’t had a chance to give it the attention it needs?

Host Shahin Hoda is joined by Boden Westover, VP of Brand and Communications at Catapult, Samantha Dybac, Founder and Managing Director of the PR Hub and Kate Toon, Founder of the Kate Toon Group of Companies.

The dive deep into the topic of PR, what it’s really about and how to use it to grow your business and build trust.

Join the Slack channel: https://growthcolony.org/slack

In this episode, host Shahin Hoda welcomes Justin Keller, Vice President of Marketing at Terminus, one of the big players in ABM technology.

Justin clarifies some common misconceptions about Account-Based Marketing and dives deep into what MarTech in ABM is really about. Join Justin and Shahin to learn why you should focus on creating experiences and building relationships when implementing Account-Based Marketing.

Read the show notes: https://xgrowth.com.au/blogs/technology-abm-woes/

Join the Slack channel: https://growthcolony.org/slack

In this episode, host Shahin Hoda and Andrea Dixon from DocuSign analyse how the COVID-19 pandemic has placed lead scoring under the spotlight.

Andrea goes through some examples of how her team has improved their own processes and about the new industries reaching out to DocuSign. Her unique perspective is a priceless insight to understanding the importance of lead scoring, today and in the future.

Read the show notes: https://xgrowth.com.au/blogs/lead-scoring-docusign/

Join the Slack channel: https://growthcolony.org/slack

In this episode, host Shahin Hoda speaks with Kate Toon, an expert on SEO and digital marketing, to unveil how the future will look like for B2B marketers.

Kate shares her valuable insight into some of SEO and marketing’s hottest topics. Join Shahin and Kate to discuss the importance of building a personal brand and nurturing relationships as key elements in marketing.

Read the show notes: https://xgrowth.com.au/blogs/future-b2b-seo/

Join the Slack channel: https://growthcolony.org/slack

In this episode, Shahin talks with Danny Beck, Head of Marketing at Citrix, Rita Arrigo, Industry Digital Strategist at Microsoft and Dan Peters, Chief Revenue Officer at Limepay.

The panel discusses the current challenges B2B sales and marketing teams are facing in Australia, and how we can re-group and reset for the remainder of 2020 and the future.

Join the Slack channel: https://growthcolony.org/slack

In this episode, Shahin chats with Mitchell Mackey, the Marketing Director at Ansell Healthcare about marketing representation at the board level.

They go deep into why it’s important to have marketing represented in the board room, and how can marketing get there in the first place.

We’ll learn how marketing can interact with the C & B level people, and how marketers can learn to speak their language?

Now, more than ever, as we reset for the post-pandemic ‘new normal’ organisations must recalibrate to enable superior degrees of customer accessibility, responsiveness, transparency and personalisation.

The key? Marketing having representation at these levels.

Read the show notes: https://xgrowth.com.au/blogs/marketing-present-board-level/

Join the Slack channel: https://growthcolony.org/slack