APAC's B2B Growth Podcast

In this episode, Shahin speaks with David Nicholls, the Commercial Director from PPG Industries.

They discuss how B2B companies perceive brand and why B2B organisations need to focus more on their brand particularly during the COVID-19 pandemic.

Read the show notes: https://xgrowth.com.au/blogs/b2b-pay-attention-brand/

Join the Slack channel: https://growthcolony.org/slack

Shahin is joined by Natalie Mendes, Head of Account-Based Marketing at SAS.

They discuss how Natalie and the SAS team's account-based marketing strategy has changed and transformed due to the COVID-19 pandemic over the past few months.

With a background as a data science consultant (read her blogs), Natalie has been working in a sales and marketing pursuit role advising large strategic accounts for over 20 years.

Progressing her journey as a Product Marketer and developing her career in Marketing, she was tasked with a new initiative to set up the APAC Account-Based Marketing framework – so she jumped at the idea as she loves fresh challenges.

Read the show notes: https://xgrowth.com.au/blogs/abm-before-after-covid/

Join the Slack channel: https://growthcolony.org/slack

Pauline Grech, Head of Digital Strategy from Intermedia Group joins host Shahin Hoda to talk about how COVID-19 has impacted B2B advertising.

They review the wins and misses of the industries that have been deeply affected, and how the lessons learned under a pandemic scenario can help reinvent the digital marketing strategies in B2B moving forward.

Read the show notes: https://xgrowth.com.au/blogs/industries-pivioting-survive-covid/

Join the Slack channel: https://growthcolony.org/slack

Shahin chats to Steve Watt the VP of Marketing at Grapevine6 about Account-Based Marketing and about how to go about planning your first campaign.

Steve Watt is VP Marketing at Grapevine6, the enterprise social engagement platform trusted by many of North America’s largest banks, wealth management firms, insurance companies, and technology providers.

Steve believes that many sales and marketing mindsets, strategies, metrics and tactics are beyond their “best before date”, and that B2B leaders need to reject many of the approaches that have gone unquestioned for too long.

Read the show notes: https://xgrowth.com.au/blogs/account-based-marketing-campaigns/

Join the Slack channel: https://growthcolony.org/slack

Shahin chats with Danny Beck, Head of Marketing ANZ at Citrix.

Messaging is always a challenging marketing topic, especially in the B2B technology world

Sometimes, even while looking at the website of a company, the general consumer can't figure out what the company does.

Sure, we might say that they are not the intended target market and persona. But more and more, technology companies and technology service providers are finding themselves selling to non-technical roles (think marketing, HR and finance).

And because of that, they can't use the same messaging they relied on when selling to the head of IT for example.

And that's exactly what we will discuss in this episode with Danny Beck, Head of Marketing ANZ at Citrix. We talk about why B2B brands should work harder on simplifying their message to their customers. And if they're planning to do that, how should they approach it.

Read the show notes: https://xgrowth.com.au/blogs/simplify-b2b-messaging/

Join the Slack channel: https://growthcolony.org/slack

Shahin speaks with Ljubica Radoicic the Marketing Director (APAC) from Hexagon PPM.

They go in-depth on how to build a sales development team and the role of Sales Development Representatives (SDR).

They discuss what sales development is, why B2B organisations need it and how to go about setting up the process.

Read the show notes: https://xgrowth.com.au/blogs/sales-development-team/

Join the Slack channel: https://growthcolony.org/slack

Shahin sits down with Mark Tanner, the Co-Founder of Qwlir, a document design and automation tool for sales teams, to better understand how can sales teams better design and present their proposals.

We're all looking at ways that we can improve sales and sales processes.

We try a little hack here, a bit of tweaking there, but one of the areas that can still be quite obsolete in businesses is the proposal.

Shahin & Mark discuss proposal analytics, use of video, consistency in presentation and much more.

If you're trying to take your sales process to the next level, you don't want to miss this episode.

Read the show notes: https://xgrowth.com.au/blogs/b2b-sales-proposals/

Join the Slack channel: https://growthcolony.org/slack

In this episode, we sit down with Lemma Khalek, Head of Sales and Marketing at Uptick, to discuss how she leveraged LinkedIn to grow Uptick's inbound monthly leads.

LinkedIn has become a game-changer when it comes to B2B marketing.

You'll hear about the mistakes and successes, where you should start with LinkedIn Ads and how to optimise your campaigns over time.

Lemma Khalek is B2B marketer helping startups grow and scale their sales and marketing efforts. Coincidentally Lemma spent the first few years in employment branding and marketing at Telstra, driving Linkedin adoption amongst recruiters It was an emerging channel at the time, fast forward ten years she’s talking to Growth Colony about Linkedin as a primary growth channel.

If you want to reach out to Lemma for more questions, you can reach her at [email protected]

Join the Slack channel: https://growthcolony.org/slack

Understanding that your marketing should focus both on building a brand and driving sales through performance marketing is crucial.

In this episode, we sit down with Boden Westover, Vice President of Brand and Communication at Catapult, to discuss why you should focus on both brand and performance marketing, how they do it at Catapult, and how should you measure the two.

A lot of businesses are focused on bringing sales through the door as fast as possible, but Boden talks about why in the long run that could be a problem and how you can address the issue.

In case you want to connect with Boden, here's the best place to find him: https://www.linkedin.com/in/bodenwestover/

Join the Slack channel: https://growthcolony.org/slack

Shahin Hoda chats to Nick Morgan, Co-Founder & Joint CEO of Vudoo, which specialises in pioneering interactive video.

Shahin & Nick dive deep into the current state of video, and how the 2nd wave of digital video is emerging. They discuss how the fundamental ways organisations create video and how consumers interact with said video are changing.

Nick is an entrepreneur, an experienced strategist, and a product guy, Nick believes in the power of technology to elevate business success and enhance people’s lives. With an extensive track record delivering enterprise solutions across the public and private sectors, Nick has channelled this experience into developing market-first tools to transform digital engagement.

Read the show notes: https://xgrowth.com.au/blogs/online-video-marketing

Join the Slack channel: https://growthcolony.org/slack