APAC's B2B Growth Podcast

Shahin Hoda chats to Nick Morgan, Co-Founder & Joint CEO of Vudoo, which specialises in pioneering interactive video.

Shahin & Nick dive deep into the current state of video, and how the 2nd wave of digital video is emerging. They discuss how the fundamental ways organisations create video and how consumers interact with said video are changing.

Nick is an entrepreneur, an experienced strategist, and a product guy, Nick believes in the power of technology to elevate business success and enhance people’s lives. With an extensive track record delivering enterprise solutions across the public and private sectors, Nick has channelled this experience into developing market-first tools to transform digital engagement.

Read the show notes: https://xgrowth.com.au/blogs/online-video-marketing

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Customer Experience (CX) is impacting all aspects of business, marketing is no exception.

Shahin Hoda, Founder of xGrowth is joined by Mark Cameron, CEO of W3.Digital, Lisa D'Amico, Founder of Differentiate & Lisa Stark, Director of Prophecy Marketing.

They discuss how CX is impacting the marketing industry and what you should be doing to further align yourself with your customers.

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Have you heard people talking about Account-Based Marketing (ABM) by the water-cooler? Maybe you read about it on a blog, or even heard about it on a podcast?

You might know Account-Based Marketing is around but has anyone been able to give you a succinct definition of what it is, and more importantly, can it help me?

In this episode the Australian Marketing Institute's Victorian State Chair, Nina Christian sits down with xGrowth Founder, Shahin Hoda, DocuSign's Marketing Director (APAC), Andrea Dixon & SAS' Head of Account-Based Marketing, Natalie Mendes to dive deep into ABM and decode what it means for B2B marketers.

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Shahin Hoda talks to Catapult's Marketing Director Boden Westover, Pointer Remote Roles Founder Jo Palmer and Who Gives A Crap's Growth Manager Tim Baxter about managing remote teams and promoting remote work culture.

We’re all working remotely now, and it made us wonder -- Is this going to be the new norm? Well, maybe not in all industries, but we’re seeing more and more companies taking the idea of working from home and remote work very seriously.

Love it or hate it, it looks like a sizeable part of the global population will be working from home for at least the rest of the year and beyond.

We’ve always loved working remotely at Growth Colony, and we’ve put together this panel of remote work leaders to discuss how we can create and manage super-efficient remote teams.

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In this episode, Shahin and Alex go through some of the Growth Colony community's questions regarding B2B.

We tackle when revenue marketing clashes with sales, does every marketing dollar need to be tied to ROI and how to plan a B2B strategy during COVID-19.

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Shahin Hoda talks with the CEO and Founder of Avaana, Rohan Pardasani, about how Avaana has managed to pivot from their core services because of coronavirus and develop new offerings for their customer base.

Avaana helps everyday Aussies book health and well-being services with ease, but when COVID-19 hit (and customers stopped booking allied health services) they realised they needed to test something new. They were able to swiftly test new messaging and offer new services to allied health practitioners which Rohan has called a perfect storm for their growth.

In this episode, we'll explore how Rohan and his team went about developing their new services and what is his advice for anyone else looking to do the same.

For anyone who's interested in reaching out to Rohan, you can find him on LinkedIn: https://www.linkedin.com/in/rohan-pardasani-a094a239/

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At the start, the concept of going niche and servicing a smaller number of companies sound counterintuitive. The first thing that comes to a founder’s mind is “but we will be missing out on a lot of opportunities”.

That was a challenge our guest for this episode overcame many years ago and the results have been amazing. In this episode, Steve Psaradellis, Founder and CEO of Teba, talks about how niching down their service offering allowed Teba to grow faster with stronger profit margins.

Niching down can impact all angles of your business. Listen to Steve explain how he did it, what was the impact, and what is his advice to other founders who want to do the same.

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Toilet paper has become one of the hottest topics of the year!

So we decided it was about time to chat about toilet paper and what is happening in the health & hygiene space.

Tim Baxter, Senior Growth Marketing Manager joins us for a fireside online chat about everyone’s favourite topic of the moment… Toilet paper.

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What is the best way to set up and leverage your analytics for your SaaS business? And how do you even start to track these points of data?

There are so many reasons why an effective analytics structure is essential for a SaaS business. It will help you refine your user activation, where the worst churn may be hiding, help segment your customers, highlight the most profitable ones and so much more.

In this episode, xGrowth Founder, Shahin Hoda sits down with Drawboard’s Head of Marketing, Nathan Field to discuss how to start tracking your SaaS analytics and Drawboard’s journey to date.

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By now you've heard it over and over again, we're in strange and uncertain times.

That's why we decided to sit down and speak to Martin Cooperwaite, Co-founder and Director of Kiandra, a software powerhouse in Melbourne, Australia.

Martin's been running Kiandra since 1995 and has gone through two other downturns all while growing the company to almost 100 people strong.

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In this episode we're going to talk about his experience running Kiandra in past downturns and how those learning are impacting his and his team's decisions in today's volatile environment.