Remarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only marketing but in your own life too.

About Guy

Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has also written The Art of the Start 2.0, The Art of Social Media, Enchantment, and twelve other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

Resources mentioned in this episode:

• Think Remarkable - Guy Kawasaki
• Guy Kawasaki's Remarkable People
• If You Want to Write - Brenda Ueland
• David Aaker

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

In this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group.

Customer engagement is a crucial part of your Account-Based Marketing strategy, allowing you to figure out what's working and what's not.

This episode also covers...

• How to measure customer engagement in your ABM strategy
• How to make those segmentation decisions
• How to evaluate the success of your targeted ABM campaigns

About Gabrielle...

With over 15 years of experience in B2B marketing, Gabrielle is a leader who thrives on innovation, collaboration, and customer-centricity.

Gabrielle has leveraged her skills and credentials in Marketing, CRM, consulting, and NLP to understand the needs and preferences of her customers, and to design and implement solutions that generate value and loyalty.

Resources mentioned in this episode:

• NLP at Work - Sue Knight
• Why We Buy - Katelyn Bourgoin

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Learn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Darcy Smyth, from Outbound Game.

What to expect in the episode...

• What Gamification is
• Successful examples of Gamifications
• How effort can impact outcome

Resources mentioned in this episode:

• Predatory Thinking - Dave Trott
• Oversubscribed - Daniel Priestley
• TextExpander
• To Kill a Mockingbird - Harper Lee

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells.

People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode.

About Jay

A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations.

An inductee into the professional speakers hall of fame, Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience.

In his spare time, he is the second most-popular tequila influencer and educator on the planet.

Resources mentioned in this episode:

• Procrastinate on Purpose - Rory Vaden
• The Time to Win - Jay Baer
• Tequila

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects.

This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change.

What to expect in the episode...

• How to adjust marketing strategies during change
• What projects you should be prioritising
• Managing your team during change
• How to be innovative with the budget you've got

William Hasko has been working in B2B advertising and marketing for over a decade with a proven passion for creativity and effectiveness. After experience locally with global clients and agencies (American Express, Ogilvy, Dentsu Creative), William now directs small business marketing for Dell Technologies across the Asia Pacific and Japan regions covering all channels and experiences.

William is a proud supporter of the Dell Women’s Entrepreneur Network and numerous mentoring initiatives.

In his spare time, William enjoys playing golf and spending time with his wife and three children.

Resources mentioned in this episode:

• The Tipping Point - Malcolm Gladwell
• Rory Sutherland

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales. 

Listen in on how your company can manage through a merger or acquisition.

What to expect in the episode...

• How to keep your brand's objectives aligned
• Managing expectations during change
• How to adapt to the strategies from start-up to growth phases post-M&A
• How to create brands that have longevity

Courtney is a marketing expert, accomplished in scaling growth teams for success. 

Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives.

Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value.

Resources mentioned in this episode:

• Harvard Business Review
• The Social Juice
• Mark Ritson
• Chase Dimond
• Neil Patel

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.

​We briefly overview the report findings before moving into the Q&A.

​In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.

Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/

​The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region.

​Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions.

​The consistent takeaway? APAC remains bullish on ABM.

Prefer to watch? Check out the event on our YouTube channel.

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too!

What to expect in the episode...

• The challenges you face when you grow
• The transition strategies you can implement
• The team dynamics to make it in the enterprise market
• ReadyTech’s brand evolution

Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999.

With over 25 years of leadership in business and technology, Marc is responsible for shaping ReadyTech’s strategy and vision for excellence – guiding a team of 500+ ReadyTechers, delivering mission-critical technology solutions to 4,600+ customers.

Recognised for his expertise, in 2020 Marc also joined the board of the Federal Government’s Digital Skills Organisation, with a focus on advocating for digital skills in Australia and contributing to Australia's Skills Reform agenda.

Outside of work, Marc enjoys spending time with his wife and teenage children, and staying (very) active. He’s completed the 100km Trailwalker event five times and helped to raise over $100,000 for Oxfam, and in 2023 he also led an expedition to Mount Everest Base Camp to raise funds for Pankind, the pancreatic cancer foundation.

Resources mentioned in this episode:

• 20VC Podcast
• All-In Podcast
• The Rest Is Politics
• Drive - Daniel Pink
• Elon Musk - Walter Isaacson
• Going Infinite - Michael Lewis

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour.

What to expect in the episode...

• The core components of a successful growth process
• The common mistakes and challenges when implementing growth
• High-velocity testing
• The future of growth

Sean Ellis coined the term "Growth Hacking" and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking in the early days at companies like Dropbox, Eventbrite, LogMeIn, Uproar, and Lookout, which led to breakout growth for these companies (all went on to exceed billion dollar valuations).

When Dropbox reached a $1B revenue run rate, it achieved this milestone faster than any SaaS startup before it.

Sean is also co-author of "Hacking Growth", which has been translated into 16 languages.

Resources mentioned in this episode:

• Hooked - Nir Eyal
• Influence - Robert Cialdini
• Atomic Habits - James Clear
• Life Force - Tony Robbins

Go check out Sean's World Tour here: https://www.seanellis.me/world-tour.html

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Want an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer referral channel.

What to expect in the episode...

• How your company can be customer-focused
• The importance of customer advocacy
• The challenges that took place during the initial customer advocacy journey

Through her 18 years of experience - culminating in her role as Head of Thryv Australia - Elise found an innate passion for supporting the lifeblood of our nation: small businesses. Elise remains as committed as ever to helping small businesses succeed in a demanding landscape as she leads Thryv’s sales, service and marketing teams in Australia.

According to Elise, the most rewarding part of her role is hearing small business owners tell her how much their lives have changed since digitising their business with Thryv, resulting in more time to get back to what they love.

Resources mentioned in this episode:

• The Sales Acceleration Formula - Mark Roberge
• Uri Levine

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth