Thanks to IDFA and GAID app marketers had near-free access to huge amounts of behavior data. That was great for acquisition, but also engagement & retention of users/customers/people.

That era is almost over. What’s going to win now?

In this Growth Masterminds I chat with Thomas Butta, CMO of Airship. Airship just completed a survey of 11,000 consumers, and Butta shares what they learned. We also chat about the one-to-one relationship apps still offer brands AFTER they've managed to get customers into their apps and signed up or subscribed.