TechFirst with John Koetsier

Apple killed the IDFA. Is this the end of mobile marketing as we know it?


Listen Later

At WWDC this year Apple essentially killed the IDFA, the identifier for advertisers. It’s not completely gone … but it’s now opt-in with a big scary warning.

Now we’re wondering … will this kill modern mobile marketing as we know it?

In this episode of TechFirst with John Koetsier, we chat with Eric Seufert former VP of User Acquisition for Rovio. He runs Mobile Dev Memo, QuantMar.com, and is a consultant.

What we chat about:

Is this a mobile marketing apocalypse?

Attribution

Look-alike audiences

AEO and VO: Facebook

tROAS: Google

Retargeting

Ad-based monetization

Segmentation & cohorts

LTV modeling

Fingerprinting

Facebook & Google

Ad networks

SSPs

DSPs

...more
View all episodesView all episodes
Download on the App Store

TechFirst with John KoetsierBy John Koetsier

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

14 ratings


More shows like TechFirst with John Koetsier

View all
Odd Lots by Bloomberg

Odd Lots

1,772 Listeners

Pardon My Take by Barstool Sports

Pardon My Take

81,779 Listeners

The Daily by The New York Times

The Daily

111,441 Listeners

Up First from NPR by NPR

Up First from NPR

56,027 Listeners

ChinaTalk by Jordan Schneider

ChinaTalk

270 Listeners

Google DeepMind: The Podcast by Hannah Fry

Google DeepMind: The Podcast

199 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,040 Listeners

GoodFellows: Conversations from the Hoover Institution by Hoover Institution

GoodFellows: Conversations from the Hoover Institution

678 Listeners

Hard Fork by The New York Times

Hard Fork

5,431 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,216 Listeners

WSJ Opinion: Free Expression by Gerard Baker, Editor at Large, The Wall Street Journal

WSJ Opinion: Free Expression

577 Listeners

王志安的播客Wang’s Podcast by 王志安

王志安的播客Wang’s Podcast

473 Listeners

Leading Indicator by Public.com

Leading Indicator

6 Listeners

Betting on America: Winning the Global Tech Race by Center for Strategic and International Studies

Betting on America: Winning the Global Tech Race

0 Listeners