Let’s untangle any confusion there might be around Apple’s iOS 14 update. There’s a war between Apple and Facebook right now, and it’s affecting how brands connect with their customers. We’ll uncover how you need to shift your strategy to continue to reach your audience effectively, in light of these changes.

In this week’s episode, Zach and Beth discuss how the iOS 14 update will change how businesses reach their customers, and how it will impact anyone selling building materials products online.