Applying the Ad Agency Approach to Cannabis Branding as Grassroots Marketing talks with Grassroots Marketing with Patrick Toste, Creative Director @ HIGHOPES Design.

As Creative Director, Patrick oversees and is at least knee-deep in every project that comes through the doors. After earning his BFA in Graphic Design, he gained valuable branding and marketing experience working alongside big brands like The Coffee Bean, T-Mobile, and Under Armour. Being a cannabis consumer and advocate himself, he recognized an opportunity to assist the industry’s success with his expertise and decided to leave the ad agency world behind.

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