In this week's edition of The Game Business Show, we're joined by Embark CEO Patrick Soderlund. The former EA boss is launching a new shooter IP this week called Arc Raiders, and despite huge competition from Battlefield and Call of Duty, early signs are very, very positive that it's going to enjoy an impressive launch. In this chat, Soderlund talks about how Arc Raiders has managed to cut through, what the team learned from their last game (2023's The Finals), and how they're trying to make games 100X faster than anyone else.

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