It wasn’t that long ago that blogs and blogging were the most effective way to demonstrate thought leadership and drive interested parties to your website. With the rise of podcasts, video, and social media platforms, blogs have declined in popularity. Are blogs still worthwhile? And if so, what can you do to make your blog stand out?  

We sat down with one of the original healthcare bloggers, Jane Sarasohn-Kahn, to discuss blogging, the evolution of blogs, and her personal journey. Sarasohn-Kahn is a stalwart supporter of HITMC, a health economist, advisor, author, trendweaver, and winner of the 2022 Medigy HITMC Award for Blog of the Year.  

Learn more about Jane Sarasohn-Kahn: https://www.healthpopuli.com/ 

Find more great health IT content: https://www.hitmc.com/