Joining Anthony for this episode of VETchat by The Webinar Vet is Tanya Michelsen, Senior Research Director at Kynetec.

In this episode, Anthony and Tanya discuss the evolving landscape of animal health research, particularly focusing on the new generation of pet owners, financial pressures affecting pet care, and the importance of trust and communication in veterinary practices. Tanya shares insights from a study on pet ownership and veterinary relationships (the Kynetec Cost of Living Tracker), highlighting the challenges faced by both pet owners and veterinarians in the current economic climate.

Download the study's free report here