SaaS Metrics School

Are Onboarding Expenses a COGS or Sales Cost?

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In episode #81, I address a common question on onboarding expenses. CAC stops at the time of customer acquisition. Should we also including onboarding costs in CAC?

- What are onboarding costs?

- Is onboarding a sales or COGS cost?

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SaaS Metrics SchoolBy Ben Murray
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