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Welcome to another episode of SEO - It's Not That Hard! Looking to build authority on your WordPress site? You've come to the right place. We dive in by discussing a common conundrum - why, despite having amazing content, some posts struggle to establish authority. The culprit? WordPress's inherent structure. You'll learn how the reverse chronological order of posts can create a disconnect between related posts, making it tricky for both users and Google to find pertinent content. 

We'll explore the importance of site architecture, and why I advocate for using pages over posts. Uncover how to leverage a parent-child relationship with pages, which leads to the creation of a rich architecture for topical authority. There's also a discussion on how to use posts for time-sensitive content, and some tips for those looking to transition their content from posts to pages. Whether you're starting anew or reconfiguring an existing site, you'll gain valuable insights on enhancing your site's topical authority. Tune in and let's unravel the mysteries of WordPress together.

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"Werq" Kevin MacLeod (incompetech.com)
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