In this conversation, Adam Walter, Joe Rojas, and Jeff Loehr discuss the decline of Quarterly Business Reviews (QBRs) in the Managed Service Provider (MSP) industry. They explore the reasons why QBRs are failing, emphasizing the need for MSPs to shift their focus from technology to business solutions. The discussion highlights the importance of niching for MSPs, providing real-world examples of successful niche strategies, and the value of targeted solutions that address specific client needs. The conversation concludes with a look at how MSPs can improve their client relationships and overall business success by adopting a more strategic approach to their services.