Are social budgets now moving beyond PR firms again?

On the PRmoment Podcast, this week is Adam Clyne, founder of Coolr, and we’re going to talk about what social agencies do and how that compares to what PR firms do.Clearly, PR firms say they do social. But to what extent do they do social compared to the broader, or perhaps deeper, social remit of social agencies? And is this a problem for PR agencies? Do they need to worry about that? Or are they better off out of a very competitive social agency market?To introduce our guest, Adam Clyne. He...