If you’re searching for a Scandinavian ski destination with world-class terrain, rich ski heritage, and a welcoming mountain community, Åre, Sweden stands above the rest. Often ranked among the best ski resorts in Scandinavia, Åre has hosted multiple FIS World Championships, is a fixture on the World Cup circuit, and has been attracting skiers since 1910—making it one of Europe’s oldest and most charismatic ski areas.

In the latest Where to Ski episode, host John Morgan is joined by none other than Lars-Börje Eriksson—Swedish alpine legendand Olympic bronze medalist in Super-G known to all as Bulan. As someone who grew up skiing Åre and went on to race at the highest level, Lars-Börje shares unique insight into what makes Åre exceptional: the versatility of the terrain, the commitment to athlete development, and the deep community roots that continue to define the region today.