You probably follow a few travel content creators on social media, and every once in a while, you’ll likely notice that they share content from a trip that is a collaboration with a tourism board. These trips, which are typically called media trips, or press trips, are a common way for travel creators to make an income, and a tool to give creators and tourism boards a chance to share insights about a region. But not every press trip (and not every travel influencer) is made equal.

Bri Mitchell joins the show to unpack the misconceptions around media trips, how they work, and why it's important to demystify them.

Bri Mitchell is a travel writer and content creator from Toronto. She has a penchant for adventure, and covers everything from active travel to culinary, wellness and sustainable tourism stories based on her personal travels and destination partnerships. Bri shares her thoughts and travel stories in her weekly newsletter, The Weekly Traveller, on social media @brimitchelltravels, and on her websites travelingmitch.com, UltimateOntario.com and WeExploreCanada.com.

Links:

• https://www.travelingmitch.com/ 
• https://theweeklytraveller.substack.com/ 
• https://ultimateontario.com/
• https://weexplorecanada.com/

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CREDITS

Written and Hosted by Erin Hynes

Produced by Kattie Laur

Music is "Night Stars" by Wolf Saga/David R. Maracle/Chippewa Travellers. Additional music from Motion Array.

Logo by Nicole Hall