Make Marketing Suck Less for Expertise-Driven Solo Businesses

Are You Expert Enough?


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“I don’t know if I’m expert enough to work with you.”

 

I hear this all the time from potential clients, and it’s usually followed by a list of certifications, years of experience, loads of transferable skills, frameworks they’ve developed to help clients, and years of getting them results.

 

So yeah, they are definitely expert enough.

 

But I understand why people feel this way, and why you, too, might be thinking that you’re not expert enough to even be listening to this podcast.

 

And while it may be good old-fashioned imposter syndrome showing up, it’s also possible that we have a fundamental misunderstanding of what expertise really is.

 

So let’s unpack what expertise means and how you know if you are expert enough.

 

In this episode:

  • Why not even getting a PhD is guaranteed to make you feel like an expert
  • Three stages of gaining expertise
  • Key ways to figure out if you really are expert enough

 

Learn more about Michelle Mazur:

  • The Rebel Expert Manifesto
  • Communication Rebel
  • Three Word Rebellion
  • Request a free 1:1 Chat 
  • Finally Nail Your Message
...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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