Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals.

See, for many podcasters, the audience is the product, and the customer or client is the sponsor who wants to sell advertising to listenership. But if you’re an entrepreneur using your podcast to sell a service to right-fit clients, how you approach Facebook (or any other platform) has to be different.

In this episode of The More Profitable Podcast, you’ll learn an effective way of growing your audience with Facebook ads and how they affect the impact of your show. I’ll also reveal what you need to consider beforehand and why there’s a discrepancy between your audience and conversion rate.

5:17 - How Facebook advertising is different now and the advice you should be wary of

7:27 - The outdated strategy many podcasters still use with Facebook Ads

9:05 - How to run Facebook Ads to get the podcast (and business) results you want

11:48 - How to retarget someone who has previously engaged with your business

12:54 - What you need to ask yourself and reevaluate before you seek out more listeners

16:47 - How I’m planning to use retargeting to sharpen a tool I already have

18:43 - Two reasons for a disconnect between your listenership and sales and how you can get help

Mentioned In Are You Growing Your Listenership Through Facebook Ads With the Right Approach?

“This Guy Executed An Epic Revenge Plan On His Roommate Using Facebook’s Targeted Advertising” by Katie Richards | Business Insider

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