How can a buyer-centric approach transform your marketing strategy?

In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they are, and how long-term trust, not just short-term conversions, is the name of the game.

Scott breaks down why feeding leads to sales is no longer enough. Today’s buyers demand a smarter, more strategic experience. From the importance of thought leadership and consistent brand presence to the power of cross-functional alignment, this episode is packed with insights on how to create sustainable growth through a buyer-first mindset.

In this episode, we cover:

• Why enabling the buying group is more effective than just enabling sales
• How thought leadership and content build trust and drive demand
• The role of AI in buyer enablement and how to avoid the tech trap
• The importance of cross-functional alignment to build long-term strategy

If you're ready to stop chasing leads and start building real buyer momentum, this episode is full of actionable strategies you won’t want to miss!

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Connect with Scott:

• LinkedIn: https://www.linkedin.com/in/scottavaughan/
• Twitter: www.x.com/ScottAVaughan
• Website: https://accelerationeconomy.com/author/vaughan_emailyahoo-com/
• Published Articles: https://muckrack.com/scott-vaughan/articles 

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• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/1pjqkK5SBr4 

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