Are You Really Ready for Q4? How to Prep for Your Biggest Revenue Season + 2026 Planning

Are you underestimating Q4??

In this episode of The Business of Apparel Podcast, Rachel is giving a wake-up call for fashion founders who haven't fully prepared for the busiest, and most profitable, time of year.

Rachel takes you behind the scenes on why Q4 can make or break your revenue goals, and why now is the time to be finalizing your 2026 financial plans, holiday discount strategy, and inventory forecasting. Whether you're a new brand gearing up for your first big sales season or a seasoned founder fine-tuning your margins, this is a masterclass in proactive CEO thinking.

She also explains the deeper strategy behind the Money Mondays series here on the channel and why subscribing and consuming BOTH Money Mondays and Business of Apparel Podcast is a must if you're serious about growing a sustainable fashion business.

In this episode, you'll hear:

- Why Q4 is the most critical time of the year for fashion brands

- Holiday discounts: when they help and when they hurt

- How to evaluate if your brand should even participate in Black Friday

- Inventory forecasting for Q4 (and next year)

- Using small collections and limited drops as holiday strategies

- The impact of discount culture on brand perception

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We can't wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.