Ariel Kaye understands that home is where the heart is. As the Founder and CEO of Parachute—a modern bedding and bath essentials brand—she is committed to creating space for moments of self-care to happen in the spaces that matter most to us. The brand’s storytelling-driven approach has inspired a loyal community who also value the importance of making space to enjoy simpler moments. And while the road to building Parachute hasn’t always been simple, she maintains that quality and focus are the key pillars that have continued to propel her forward on her entrepreneurial journey. In this interview, Ariel graciously dove deeper into Parachute’s thoughtful brand storytelling approach and shared some of her personal insights on the importance of slowing down at key times, both personally and professionally. This episode also opens with a story contributed by Ali Alquiza via our segment, Soul Stories.

NOTE: This interview was recorded in February 2020. We are conscious of the current state of the world due to COVID-19, but we hope this episode gives you a bit of respite and inspiration. Thank you for listening!