Marketplace Tech

Artificial ingredient: Cooking up new snacks with aid of AI


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One of the more hopeful scenarios for how artificial intelligence could affect jobs is that it would take over more of the boring grunt work and free up humans for loftier pursuits. Mondelez, the company behind many of America’s favorite snacks, like Oreo cookies, Sour Patch Kids candy and Ritz crackers, is trying to do just that — using AI to speed up innovation for food scientists and give their taste buds a break. Marketplace’s Meghan McCarty Carino spoke with Wall Street Journal reporter Isabelle Bousquette about how AI is changing the snack game.


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