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I knocked 150 doors in Santa Clarita to invite neighbors to an open house. Nobody yelled. Here is the script and the protocol behind it.
Most agents host an open house and wait in the living room. That leaves the entire neighborhood on the table. The people most likely to know your next buyer already live within 300 feet of the front door. They just need an invitation instead of a pitch.
The opening line is short. "Hi, I am Connor. I am here on behalf of a couple of your neighbors." Then I stop talking. The pause does the work. Then the invitation: come by this weekend, give them your feedback on the house, and if you know somebody who would be a great fit for this street, bring them.
No "have you thought about selling." No phone number ask. No clipboard.
The no solicitation sign rule I never break, and where the flyer goes instead.
Video doorbell protocol. Ring it, then stop. I want to be on camera, flyer in hand, eyes visible.
Why mirrored sunglasses end a conversation before it starts. Twenty three years at LAPD taught me what dark lenses signal at a doorway.
Hat off at every door, even at 100 degrees.
Why standing off to the side of a door is correct for a welfare check and completely wrong for an invitation.
The doors that got slammed, the times I got cussed out, and the apology calls that came a week later.
The one part of this business AI is not taking. AI can build the page, write the flyer, and answer the phone at 2am. AI cannot stand on a hot porch and earn the two seconds of trust it takes for a door to open.
The flyer carries a QR code that does not expire. Scan it in six months and it still tells you whether that house sold, whether the price dropped, and what else is available on your street. It is tied to the neighborhood, not the listing. Valencia, Saugus, Newhall, Canyon Country, Castaic, Stevenson Ranch. It refreshes every 10 minutes from the MLS.
Every open house in Santa Clarita, updated live: https://SantaClaritaOpenHouses.com
Connor MacIvor. Santa Clarita, California. 27+ years licensed, 23-year LAPD veteran, sellers only. Call or text 661-400-1720. CA DRE #01238257, SYNC Brokerage. Equal Housing Opportunity.
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