Sarah was taught how to knit by her mum when she was eight and was then forever knitting jumpers, cuddly Clangers and even an outfit for her guinea pig that it sensibly refused to wear. After working as a stylist, writer and designer for many years, an idea formulated in Sarah's mind for a knitted village full of eccentric British characters - a misspent childhood watching Thunderbirds and Carry On Films may have contributed to this. At first the village was more of a traditional affair but after reading an article about free hiking (hiking in the nude) Sarah's villagers lost their clothes and nudinits was born.

Sarah then collaborated with animator Ed Hartwell to make her first film, 'Tickled Pink' which went on to win a Best Comedy and a Best Animation award and nudinits have never looked back. They've now become an online hit with further films, awards and lots of nudinit products to enjoy including books with knitting patterns for the much loved characters and their accessories.

View her work:https://www.sofst.org/from-knitting-to-stop-motion-the-playful-world-of-sarah-simi/

Together Sarah and Ed now run Woollyvision, a stop-motion animation company in London which specialises in making animation with wool, fabric and felt. Their films are multi-award winning and have been shown at film festivals around the world.

The website is www.nudinits.com

Woolly Vision is www.woollyvision.com

@nudinits on all social media.

School of Stitched Textiles https://www.sofst.org/