We've heard the stories of chaotic first years of 2000trees as James and his band of merry men tried to find their feet as festival organisers.

But what we haven't heard about - until now - was their secret weapon for success: a woman who already had a clue what she was doing in the live music business.

That hero is Sarah Gilbert, who now runs the artist liaison teams at both Trees and ATG as well and much, much, much more.

Not bad for someone whose favourite metal band is Shania Twain. 

We go again, every Thursday morning.