John Berardi is the co-founder of Precision Nutrition, the largest private nutrition coaching and education company in the world. Erik has been using Precision Nutrition coaching for over a year and it has made a huge impact on him both personally and physiologically. Erik first discovered Precision Nutrition through their stellar digital marketing content- so not only is he a huge fan of their work, but also their marketing- which is almost entirely permission-based. In this episode, Erik and John discuss the philosophies that make Precision Nutrition's coaching so effective, how their company uses content and permission marketing, and how focusing on and prioritizing marketing channels leads to success.

Meghan Keaney Anderson is the VP of Marketing at HubSpot, a company that was built on and exemplifies stellar content creation. Meghan’s team of 20 content strategists get to experiment and test more channels than most arts marketers could ever dream about. In this episode, Erik and Meghan talk about HubSpot's experimentation in Medium, Messenger apps, podcasts and many other outlets, and what arts organizations can learn from these experiments. They also discuss lessons she’s learned from managing a large team and the importance of giving tough feedback. This episode is full of useful marketing tips and strategic takeaways for arts administrators.

In this unique episode of CI to Eye, the tables are turned and Erik Gensler, CI's President, becomes the interviewee. Led by Ashley Dunn Gatterdam, Senior Consultant at Capacity Interactive, Erik and Ashley discuss the origins of CI, lessons in leadership, digital strategy, and the evolutions within the company and field over the years.

For four decades, Paula Scher has been at the forefront of graphic design crafting identities for renowned corporate brands and cultural institutions. From Citibank and Tiffany & Co. to The Public Theater, MOMA, Jazz at Lincoln Center and New York City Ballet, her identities have become case studies for the contemporary identity of American brands. In this episode Erik and Paula talk about why cultural organizations need a cohesive design system, how the move to screens changed branding and identity work, and how institutions can best work with designers.

Adam Huttler is the founder and CEO of Fractured Atlas, an organization that provides artists and cultural groups with business services. Adam is currently working on the "Exponential Creativity Fund," a venture capital fund that makes early investments in entrepreneurs who are using technologies to empower or enhance human creativity. In this episode, Erik and Adam discuss arts entrepreneurship, advances in AI and robotics, and organizational diversity and inclusion.

Jeff Hiller and Jenn Harris are two hilarious New York City based actors. You may recognize Jeff from 30 Rock or Bloody Bloody Andrew Jackson, or Jenn from the film Gayby or Off-Broadway's Silence! The Musical. Jeff and Jenn have their own hysterical podcast, Touche, which touches on being in the middle of their lives and their careers. In this unique episode, Erik, Jeff, and Jenn discuss the life of a working actor, the power of creating one's own content, and what arts administrators can do to best collaborate with artists.

Laura Matalon is the President of Allied Live, a marketing agency for the commercial theater industry that works with touring Broadway productions. In this episode, Erik and Laura discuss marketing Broadway on the road, diversity and inclusion within arts administrations, and the importance of mentorship.

Digital strategist Mohan Ramaswamy is a partner at Work & Co, a digital design agency based in Brooklyn, New York. His team is responsible for Virgin America's responsive website (a favorite of Erik's!). In this episode, Erik and Mohan discuss their most transformative digital experiences, why focusing on your most heavily used website pages is critical, and how to collaborate to get the best product when working with an outside partner.

Jack McAuliffe is an organizational coach for arts organizations. He's had a long career in arts leadership including serving as the first Director of Marketing at the Kennedy Center and as the COO of the League of American Orchestras, where he commissioned several audience engagement studies including the legendary Orchestra "Churn Study." In this episode, Erik and Jack discuss the findings from four large audience research studies, why a good marketing director should have a role in programming, and how storytelling and context are so important for arts organizations.

Monica Holt is the Director of Marketing at the Kennedy Center in Washington D.C. In this episode, Erik and Monica discuss the privilege of leadership, the best ways to get buy-in for digital marketing at large and complex arts organizations, and how being a good employee does not necessarily make you a good manager (and how that is totally okay).