Zannie Voss is the Director at Southern Methodist University’s National Center for Arts Research. She oversees the creation of evidence-based research to help arts and cultural leaders increase impact. In a world of declining audience participation and increasingly challenging financial scenarios, her studies are critical reading for anyone working in the arts today. In this episode, Erik and Zannie talk about a number of studies Zannie oversaw including their recent "Bottom Line Report," which examines troubling data about the financial health of arts organization in the U.S. They also discuss a study highlighting how distance from an arts organization impacts participation, and compelling data about how arts and culture aren't an elitist extravagance, but critical to the American economy.