Arturo Nuñez is a wizard at translating marketing strategy across cultures and populations. Currently the chief marketing officer at NuBank—a rising fintech bank based in Brazil—the born storyteller has been in the business for over three decades, with stops at PepsiCo, Diageo, Nike, and Apple.

Nuñez’s ambition for learning about different cultures is authentic and inspiring, but even more important is his passion to embed himself in each of those cultures for the sake of telling an emotional and captivating story. That passion is unmatched.

“In challenge there’s always opportunity,” Nuñez believes. Over the course of such a long career, his most significant challenge has been to continue finding success—and to build upon each new success so that he stays curious about what might come next.