Mumbrellacast

As sports broadcasting fragments, is there enough audience to go around?


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Stan Sport has added a third sport to its content slate, announcing a multi-year partnership with football’s Union of European Football Associations (UEFA) to broadcast the Champions League and associated competitions. The news follows several recent rights deals for different football competitions snapped up by streaming services, as the sport fragments further. So what does it mean for Stan Sport, and what are the implications for the wider sports broadcasting landscape in Australia?


2021 has seen many brands jump on the LGBTQI+ bandwagon, with 'rainbow washing' of logos and branding becoming more and more popular. In a preview of his feature on the topic, Calum Jaspan brings perspectives from Opr and Ogilvy Health CEO Richard Brett, and Getty Images and Istock head of creative insights Asia Pacific, Kate Rouke, about the mistakes brands make when it comes to rainbow washing, and why brands need to go beyond the rainbow and actually do something meaningful.


As a new financial year begins, the team looked back at how ASX-listed media and marketing companies dealt with the first full year of COVID-impacted trading. The Australian sharemarket went up 24% the past 12 months, so how did the likes of News Corp, Nine Entertainment Co, Ooh Media, Seven West Media and Southern Cross Austereo and more, fare over the past year?


Plus, Mumbrella's Olivia Kruimel chats with Foxtel group general manager, lifestyle, Wendy Moore, about the strength of lifestyle as a brand, COVID-19 driving audiences to the small screen, and how expectations around advertising timeframes have changed.

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