In this episode of The Negotiation we speak with Ashley Galina Dudarenok, also knows as “The China Watcher”. Ashley is the founder of Chozan, a “Harvard Business School for China”, and Alarice, a digital marketing agency focused on China, and she is also a 3x best selling author and successful vlogger on YouTube.

On today’s show, we focus quite a bit on the impact of COVID-19. We talk about some of the biggest shifts she’s seeing from a brand positioning point of view, as well as some of the biggest shifts she’s seeing from a consumer purchasing point of view. We talk about how brands hove to adjust their relationship-building strategies with their consumers, and the lessons learned from Chinese companies that have been successful so far as China is one of the first economies to start their engines post-pandemic. We also dig into what product verticals will recover quickly against a bleak backdrop for most, and what unique opportunities there might be for foreign brands given most global economies are only going to get worse before they get better. Enjoy!