Asians in Advertising

Hosted by Suzie Bao, VP Group Account Director at IW Group, and Lori Corbett, Director of Strategy & Business Development at BI Worldwide, the Asians in Advertising podcast is back for an exciting new season! Beginning on September 30, Season 4 dives deeper into the stories, successes, and challenges of Asian professionals making waves in the advertising and marketing industries. From exploring innovative strategies to celebrating cultural milestones, Suzie and Lori bring candid conversations with industry leaders, creatives, and change-makers. Tune in to discover how they’re driving visibility, representation, and impact across the advertising world.

Discover the captivating career journey of Kerou Chang, Director of Commercial Finance at Publicis Media, in this enlightening podcast episode. From originally envisioning a legal career to becoming an integral part of the advertising industry, Kerou shares her unique trajectory that spans film production, financing, and her niche in Commercial Finance. Gain valuable insights into her role, including details on global pitches, staffing intricacies, and remuneration plans. 

Explore her impactful projects, such as contributions to the internal AI platform Marcel and her dedicated work in diversity and inclusion. Kerou offers valuable advice on career mobility within a company, emphasizing networking, showcasing transferable skills, and being open to new opportunities. Delve into her experiences as an Asian professional, navigating identity in a multicultural setting, and confronting discrimination. Gain a fresh perspective on the evolving landscape of diversity in the advertising industry and the challenges and opportunities it presents. Learn about Kerou's rich ethnic background, straddling Taiwan and the United States, and how it influences her work in understanding diverse demographics in advertising.

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In this episode, we chat with Jocelyn Ochinang, Senior Director of Customer Experience Intelligence at RAPP, who has 18 years of experience in market intelligence. Jocelyn shares her career journey from technical roles to leadership in healthcare companies like Cardinal Health and CareFusion.

She discusses a pivotal health challenge that led to a career pause, emphasizing the importance of self-confidence, mentorship, and continuous learning. Jocelyn reflects on her Filipino-American heritage and breaking cultural barriers. Tune in for valuable insights into building relationships with C-Suite executives and excelling in your career.

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In this episode, we sit down with Lisa Tran-Perez, VP of Regional Sales at Magnite. Lisa’s incredible career journey started in New York, where she danced for the New York Knicks for three seasons while working at Condé Nast. From there, Lisa worked diligently to expand her career, embracing challenges during the digital revolution and always looking for opportunities to learn more. 

Lisa’s dedication led her to tenures at companies like Spotify and Salesforce before she boomeranged back to Magnite in LA. Today, she leads Magnite's West Coast Demand Facilitation team and is the executive sponsor for the Asians at Magnite ERG. From surviving as one of the "boat people" escaping Vietnam to becoming a leader in the advertising world, Lisa's story is a testament to the power of determination and continuous learning.

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In this episode, we sit down with Tammy Henault, Chief Marketing Officer of the NBA. Tammy’s impressive career stems from diversity initiatives like the Multicultural Advertising Internship Program (MAIP) and the Logan Scholars Program. From these opportunities, Tammy gained the courage and experience to expand her career, making a name for herself at renowned media companies like Paramount+, The New York Times, and Time Inc.

As a Korean-American professional and mother of two young girls, Tammy has faced her share of stereotypes and intersectional challenges, but her determination to push forward and advocate for herself and those on her team has molded her into the leader she is today. Her story exemplifies the power of calculated risk-taking, investing in people, and leading with heart and empathy.

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In this episode, we’re joined by Lily Ng, Head of Data Strategy at Droga5. Lily started her career as a Data Analyst for the city government of New York before leaning on her network to find a more challenging role. Coming into advertising from an unconventional background, Lily committed to being a sponge, seeing every obstacle as a chance to expand her skillset and learn something new.

As a first-generation Chinese-American and founder of Droga5’s Asian and Asian American ERG, Lily is providing safe spaces and new opportunities for AAPI talent in the industry. Her dedication to nurturing the unknown and expanding her horizons proves that anything is possible when you embrace your curiosity.

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In this episode, meet Jae Requirio, VP of Diversity, Equity, and Inclusion at AEG. After studying social business at UCLA, Jae started her career as an NBC Page, a unique experience that would later lay the foundation for her career in diversity and inclusion. Jae's career path then led her to Toyota, where she combined her marketing expertise with diversity and inclusion work to pioneer diversity practices when it was a rarity in corporate culture.

Today, Jae works diligently at AEG to infuse diversity and inclusion into the company's DNA, creating opportunities, representation, and access within the workforce and the marketplace. Don't miss Jae’s insightful advice to fellow Asian professionals, emphasizing the importance of self-recognition, value demonstration, and seizing opportunities rather than waiting for recognition.

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In this episode, meet  Bonnie Wan, Partner and Head of Brand Strategy of GS&P. As an immigrant and an overachiever, Bonnie shares her experiences in the advertising world, from starting as a receptionist to becoming a partner. Her story is a testament to the power of determination, authenticity, and clear communication.

Bonnie's book, "The Life Brief," is a game-changer for those seeking clarity in their lives. It's not just another self-help book but a guide to distilling your goals and finding your unique path. We also touch upon the importance of addressing cultural challenges, the need for brave conversations, and the role of empathy and compassion in making a difference in the advertising industry.

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In this episode, we’re sitting down with Giancarlo Pacheco, Founder and CEO of Plan C Agency. Giancarlo has spent his expansive career working diligently to champion Asian talent, making it his mission to amplify Asian voices in advertising. Today, Giancarlo is revolutionizing the industry with his three-pronged approach, breaking expectations and encouraging major household brands like Old Spice and Olay to connect authentically with Asians and Asian Americans.

Once the only Asian kid in his entire class, Giancarlo is paving the way for generations of Asian talent to come. His lifelong dedication to uplifting the Asian community and outlook to always uplift and champion those around him shows just how much one person can change the game.

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In this episode, we’re joined by Jinie Kwak, Managing Director, Global Communications and Marketing at VMLY&R. Jinie has had an impressive career, spanning tech startups, publishing, and advertising agencies, allowing her to hone her multidimensional skillset. An introvert at heart, Jinie has worked hard to amplify her networking skills, and like most children of immigrant parents, she’s worked diligently to overcome her fear of taking risks. 

When she’s not collaborating with some of the industry's most influential agency brands, Jinie is inspiring others to advocate for themselves and take up space. Jinie’s story is proof that when we embrace the multi-dimensional nature of our identities and careers anything can happen. 

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