Asians in Advertising

In this episode, our guest is Josh Pailaii, a creative leader with extensive experience driving award-winning campaigns and business growth across automotive, gaming, CPG, and QSR categories. Over the past 15 years, he has collaborated with and developed breakthrough work for brands such as Panda Express, Chameleon Coffee, Lexus, Riot Games, and Netflix, to name a few.  

Since joining The Many in 2019, where he now serves as Group Creative Director, Josh has played an integral role in the agency’s transformation, contributing to nearly a dozen new business wins. Before that, he worked both in-agency and in-house at companies like Team One, Riot Games, Ubisoft, Pitch, TBWA\Chiat\Day, and more.  

Josh believes in brand storytelling with human tension at its core regarding the work. He also believes the best ideas aren’t merely a question of how but from whom — that representation matters. Josh is constantly working on new ways to introduce local high school mentorship programs to build stronger pipeline opportunities for the next generation of award-winning creatives.   

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Kenny Nguyen is the CEO/Co-Founder of ThreeSixtyEight, a creative agency whose mission is to challenge common thinking to create an uncommon future. Since its inception, the agency has helped underdogs advance their causes through uncommon interactive experiences. Through the success of the agency’s work, ThreeSixtyEight aims to help the perception of their hometown of Baton Rouge, Louisiana, a city known for the underdog, become known as the creative epicenter of the south. 

The company has been featured as a 2x nominee on the Inc 5000 list of America's fastest-growing private companies, 2x nominee on Adweek's Fastest Growing Agencies, and 5x nominee on Baton Rouge's Best Places to Work. Kenny himself has been nominated for Forbes 30u30 Marketing + Advertising List and Baton Rouge Business Report's Young Business of the Year 2019.

ThreeSixtyEight: https://threesixtyeight.com

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Asians in Advertising is back for Season 2 on World Podcast Day. In our first episode of Season 2, we have Suzie Bao. She has been a seasoned Group Account Director/Marketing leader for over 20+ years and will co-host AIA podcast with Bernice Chao this season. 

Suzie talks about her career journey spending most of her career in Account Management, dabbling in client-side and even sales. Learn how she embraces her superpower of being a client whisperer and finding joy in giving back to the community through Asians in Advertising.

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We will be back on October 6th! Join Asians in Advertising's co-founder Bernice Chao co-founder and board member Suzie Bao as they interview leading AAPI talent. Each episode focuses on how that week's guests got to where they are, the advice they would give to others, and much more. At the end of each season, we will summarize our favorite pieces of advice and most memorable moments. Learn more: asiansinadvertising.com

In this episode, our guest is Daniel Oh a Group Creative Director of copy at Marina Maher Communications where he helps lead the creative function of the agency. Dan is uniquely versed in communicating with virtually everyone with buying power and/or influence: consumers, businesses, healthcare professionals, educators, prospective donors, government officials, and the media. 

He has built his career-launching products, devising awareness campaigns, and setting creative strategies for brands of all shapes and sizes—CPG, healthcare, non-profit, spirits, energy, and advocacy organizations. Dan spends any free time he can get his hands on, writing short stage plays, mentoring youth, and teaching his own kids the mindset to be the world’s best.  

MMC: hellommc.com 

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In this episode, our guest is Yumi Prentice is the president and managing partner at David&Goliath. Having lived and worked in three continents, Yumi has made a life of connecting with people from all corners of the world, and a career of helping brands do the same. 

A longtime advocate for women and minorities, she feels strongly about elevating them into the next generation of leaders. Yumi’s a Time’s Up Advertising Signatory and a founding member of Chief in L.A., a private network built to drive more women into positions of power and keep them there.  Her leadership style is about giving all people a voice. “Losing your voice is devastating, because the ability to self-express is fundamental to being human. Not being able to do so hits right at our notion of self-worth.”  

Yumi has also worked at Grey Hong Kong, Grey San Francisco, JWT Singapore, T3 San Francisco, and ran a Silicon Valley–based consulting practice. She has overseen global, regional,and national initiatives for brands such as Microsoft, Nokia, Schwab and Unilever.   

David & Goliath: dng.com 

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In this episode, our guest is Ariba Jahan, a biomechanical engineer turned innovation and design strategist focused on creating social impact and a future that is more accessible and equitable and supports intersectionality. She is currently the VP of Design & Innovation Strategy at the Ad Council, where she established the organization’s design innovation practice. 

As an immigrant Bengali woman who discovered her hearing loss at age eight, Ariba advocates for diverse, marginalized voices that are often overlooked to ensure their lived experiences inform and drive the work. Her work involves scaling design practices across the organization, leading design sprints to create digital products for social good, exploring future-forward technology, and facilitating working sessions that foster equity, humility, curiosity and challenging assumptions. 

Ariba Jahan: https://www.aribajahan.com 

Shine Bootcamp: https://www.shinebootcamp.com 

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In this episode, our guest is Dan Matthews, Managing Partner and Creative Producer at International Secret Agents living in Los Angeles. International Secret Agents is a creative consulting company focusing on helping companies resonate with Asian American Pacific Islander audiences more authentically. 

He has over 10 years of experience working with companies like Toyota, Moet Hennessy, AT&T, and more. He also produced the first large scale AAPI Concert, IDENTITY, with acts like Jay park & Mike Shinoda. He's also an indie rapper that goes by DANakaDAN. So that's fun.

DanAKADan on Spotify: https://open.spotify.com/artist/0xXRQi16dWlxw1lhLUKGka

ISA: http://isatv.com

3AF:  http:/3af.org

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In this episode, our guest is Sara Baiyu Porritt, the Chief Diversity & Inclusion Officer at Omnicom Media Group, who is responsible for putting rigor behind the shared Omnicom mission of attaining equal representation, development, support, and retention of all underrepresented groups. Sara takes on this role following four years with OMD USA, where she held the dual titles of Diversity & Inclusion Lead and Senior Director of Integrated Media Planning for Clorox and Pepsi.

Expanding her advocacy beyond the walls of OMG, Sara is on the board of the 4A’s Foundation supporting diversity, equity and inclusion in the industry; and is a mentor for She Runs It, supporting career development for women in advertising. A frequent panelist at industry events and partner conferences, she has been a highly effective ambassador for OMD & OMG’s D&I efforts. A graduate of Princeton University, Sara earned certification in D&I from Cornell.

As an R&B vocalist and yogi, Sara is a soulful songstress and strong supporter of body positivity and self-love. She has been shattering stereotypes since the age of 17 when she co-launched a record label with a Grammy winning music producer. In her spare time, Sara is dedicated to capturing and sharing stories of those who have also traversed the road not taken, and is the host and creator of Hear Us Roar⁠—a podcast featuring inspired conversations with fearless Asian women about how ideas and passions can ignite transformative journeys.

Baiyu on Spotify: https://open.spotify.com/artist/21YEW0SjFlwskUQvBBF3Jk

Hear Us Roar Podcast: https://saraporritt.com/hurpodcast

The Four Agreements Book: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319

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In this episode we have Rohit Thawani, Creative Director of Digital Experiences at /MAL. Here’s more about Rohit in his own words:

Hi. I'm Rohit, a creative director focused on interactive, digital and social at Media Arts Lab in Los Angeles, working on .

I wasn't always a Clio, D&AD, One Show, Cannes, Webby, AICP-winning and Emmy-nominated creative. My route to get here was a bit windy, but as my mentor Gandalf the Grey once said, "Not all those who wander are lost."

As a toddler immigrant that came over with my parents from Nigeria to New Jersey, my creativity was developed at an early age. Whether I was formulating clapbacks to my mildly racist elementary school classmates or making excuses for my parents to let me do normal American high school kid things, creativity was my solution. Eventually I came up with the Vohit4Rohit campaign slogan, won every single student government election I ran for, and the rest is history. Sorta.

I began my professional career selling paper and industrial supplies in a situation eerily similar to that of Jim Halpert. After a couple years I got into direct marketing, then digital media and digital strategy. Over those years I concepted and helped make a lot of cool stuff for Coca-Cola, Heineken, Netflix, Foot Locker, and M&Ms that was considered outside of my "scope" until I was formally converted over to creative. The rest is history.

The Hopeless Show: http://howlingwolfproductions.com/the-hopeless-show

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