asiCast

Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with… Read more

Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain… Read more

Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and… Read more

In September, asi will be launching the International Publishing & Data Conference. This will sit alongside the International Radio & Audio and Television & Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum… Read more

In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks… Read more

Ten years ago, UK Online Measurement (UKOM) was established by the marketing community to set standards for online measurement across PCs, tablets and smartphones. It was felt there was a need to respond to the conflicting claims and counterclaims made by any number of players in the market, each of… Read more

Last year a consortium came together to explore the challenges and opportunities facing the European television industry with particular reference to audience measurement, metrics and data. The consortium comprised Adobe Advertising Cloud, Alphonso, Sky and TVbeat and was supported by the egta (the European trade association for television and radio… Read more

In this last of our special series of asiCasts our Research Director Richard Marks continues his attempts to bring some clarity and definition to terms we use regularly in the media and communications industry. Here, in discussion with a number of industry thought leaders, Richard considers whether mobile should be… Read more

This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the… Read more

One of the frustrations felt by many who regularly attend our International Conferences is how the audience measurement community – and the wider marketing, advertising and communications industry – struggle to define the issues they are trying to settle. Language matters and the need to arrive at a common understanding… Read more